MA Fashion Media Production student Li-Yu Yang has collaborated with Chinese developers to create a dynamic digital app and website that allows fashion talents and creatives to network under one platform for her masters project. We’re continuing to showcase the digital work of LCF as part of our #LCFDigitalFashion season to celebrate the launch of the Digital Anthropology Lab.
The networking app is called ‘Spark’, and aims to bring creatives together on various different projects. Spark asks users to create an account and share their digital portfolio online, the user is then able to post a project on the site and alert other users about a possible creative collaboration. Spark will then automatically find out the users which potentially match with the needs of the project and send out working innovations to other creatives and fashion talents.
Spark then allows users to chat and discuss a potential collaboration on a project, they’ll also exchange portfolios online before confirming any potential networking. The app is designed to target professionals, freelancers and students working in the fashion industry. The networking site allows users to either collaborate on a project, or ask other users to work on parts of a project. This side of the app targets designers, photographers, stylists, models, fashion curators and filmmakers, illustrators and business workers.
Li-Yu created the digital networking platform after realising all the existing websites and apps are either offering jobs or introducing emerging talents. Spark was designed as an alternative for creatives and the fashion industry, where Li-Yu says ‘people are always looking for connections.’ Spark hopes to understand the target users’s preference and experience by conducting user groups.