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Graduate Spotlight: MA Fashion Photography student Emmi Hyyppä

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Written by
Josh De Souza Crook
Published date
15 February 2016

LCF News continues speaking to MA Fashion Photography students ahead of the MA16 GraduateExhibition between 17-20 February 2016. Next up on LCFMA16 is Emmi Hyyppä, who spends her time between London and Finland, specialising in Fashion Photography and Fine Art. She took some time out to talk to LCF News about her Masters project, why she wanted to study a postgraduate and what her plans are for the future.

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MA Fashion Photography student Emmi Hyyppä final project is called, If You Could Be Anything.

Where and what did you study prior to MA Fashion Photography?

I did a BA in Photography back in Finland, and also studied graphic design for a year.

What made you want to study an MA?

Educating yourself further is very important. I wanted to really think about what I was doing in my work, the reasons behind it and how I could improve it.

Why did you choose LCF?

I had heard good things about LCF and course leader Paul Bevan in particular.

Tell us about your final year project and dissertation please?

The project is called If You Could Be Anything. I gathered participants and asked if they could be anything, what would they be. I collaborated with them in discussing and realising these fantasies. With the question, I aim to touch a deeper level in the person’s mind and get genuine answers that may even surprise the person them selfs. The project helped them to see themselves as they would like to be seen and to eventually feel empowered by the experience.

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MA Fashion Photography student Emmi Hyyppä specialises in Fashion Photography and Fine Art.

What are your future plans?

Currently my plan is to work in London as a freelance photographer – shooting campaigns, look books, editorials, portraiture and events, while also continuing the If You Could Be Anything project.

How do you think the course will help you to realise these plans?

I have made excellent contacts via the university – staff, student and industry. LCF has helped by giving a lot of information on working in the creative field.

What photography work have you done while studying your MA?

I have been working as a freelancer with various companies and private clients. I have also been collaborating with fellow students on different creative projects.

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What do you like most about your course, and what did you find the most challenging?

I like how supportive, helpful and inspiring my peers are, as well as Paul Bevan. The challenging part is probably the financial side of education.

What advice would you give to anyone considering studying an MA at LCF?

Do it! Take all of it in and don’t waste any time doing something that doesn’t inspire you.