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Graduate Spotlight: MA Fashion Journalism Graduate Fiona Ma


Written by
Josh De Souza Crook
Published date
21 February 2017

MA Fashion Journalism graduate Fiona Wing Shuen Ma created a magazine that explores the unorthodox relationship between people and their homes for her LCF MA17 Final Major Project, which will be on show at the LCFMA17 Media & Communication Exhibition: Found in Translation. We talk to her about living in London and journalism.

Tell us about your Final Major Project?

For my masters’ project, I created a print publication named Fleet. Its aim is to reconstruct the meaning of what a ‘home’ is to fit modern day standards by looking at unorthodox relationships between people and their homes in unforgiving socioeconomic and physical environments. By uncovering stories of urban life in big city living, it is a record of different perspectives and accounts of what space means alongside the politics and economics that go hand in hand with it.

Where did you study prior to London College of Fashion?

Prior to my studies at LCF, I graduated with a Bachelor of Arts degree majoring in Political Science at the University of British Columbia.

What would be your top three tips for prospective students?

  • Remember your vision.
  • Take the Photoshop and InDesign classes provided.
  • The school is the best time to explore whatever you want, so do it.

Why did you choose LCF and MA Fashion Journalism?

I chose LCF because it was one of the only schools worldwide that offered a Fashion Journalism course and also because it was based in London and I felt that London would be the best city to kickstart my career. I love to write hence why I chose MA Fashion Journalism.

What other work/projects do you do alongside MA Fashion Journalism?

I worked for a start-up e-commerce platform while I was studying.


An image from inside Fleet, Fiona Ma’s magazine.

What did you enjoy most about the course, and what did you find most challenging?

I like the creative freedom that I was offered and the encouragement from my professor to do just that. Finding a name for my magazine was the most challenging.

What is your favourite thing about studying in London?

Getting to be in London.

Describe your work in five words…

Original, Unique, Timely, Engaging and Entertaining.

Who is your biggest inspiration or muse?

Imran Amed of Business of Fashion.

What are your future plans and how do you think the course has helped you realise this?

My future plan is to work for an internationally renowned publication for a few years and then move into creative consultancy. After working on all aspects of my project, graphics, research, styling, visuals etc. I realised how much I enjoyed building up a brand which is why I eventually want to end up in consultancy.

LCF moving to Stratford: What do you think about the university moving east?

Not a good idea, as fashion students it’s vital to stay in the heart of the fashion capital aka central London. Lots of inspiration just be walking around the Oxford Street campus.

Alumni can connect with LCF in the following ways: