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Fashion Innovation Agency, Reactive Reality and Microsoft create the 'Personalized Digital Human Stylist of the Future'

Virtual reality lady standing with dress on
Virtual reality lady standing with dress on
FIA x Microsoft - Digital Human Stylist 2020
Written by
Jesse Tilley
Published date
12 October 2020

What is a digital human stylist? The Fashion Innovation Agency are revisiting their partnership with Microsoft, this time with help from Reactive Reality to create a digital human stylist that allows people to virtually try on outfits and even receive personalised style tips and advice. The project that launched on 6 October 2020, builds from a collection of advanced technologies, whereby users can create their own personal digital avatar that then transforms into their very own AI powered stylist. The digital human stylist is able to learn and predict behavioural and style preferences based on information that the user provides which will in turn be able to provide meaningful outfit suggestions for the user to view instantly. The stylist understands what’s in your wardrobe, what’s in your calendar, what the weather might be like that day, and in turn offers smart outfit choices tailored to you. Each one is completely unique.

"Digital humans are going to play an integral part in our lives in the future so, we wanted to build a new form of interaction for fashion retail that demonstrated the extraordinary opportunities ahead. A smart, trusted, holographic digital advisor will transform the way we shop for fashion and our understanding of how we utilise our wardrobes. Working with Microsoft and Reactive Reality has enabled us to bring to life a vision for a more personal, immersive, sustainable, and inspiring future for fashion retail." - Matthew Drinkwater, Head of Innovation Agency, London College of Fashion.

Your very own personal digital human stylist is brought to life with effortless natural animations and speech via Microsoft Cognitive Services. The process for users to create their digital human, customized to their specific body type, is simple. The Microsoft Azure 3D capture process pioneered by Reactive Reality Pictofit Technology, allows users to be scanned by their smart device in a matter of minutes. Powered by Microsoft Artificial Intelligence, Custom Voice and Natural Language Processing, the stylist can begin to gather more information such as current location, calendar events and even the weather. Combining all this data enables the digital human stylist to suggest the most ideal outfit recommendations based on pre-scanned 3D garments that the user has chosen to store in their digital wardrobe.

People can even have actual conversations with their digital human stylists about their future choices, as well as providing your feedback and thoughts about specific outfits and even requesting new colour and style options.

“The digital human stylist, your photo-realistic digital twin, truly transforms how you interact with fashion in the future. With the fashion industry becoming increasingly commoditized, and users being exposed to unlimited options while shopping online, the digital human stylist becomes a consumer’s personalized advisor. Working together with Microsoft and the Fashion Innovations Agency, we turn the user’s home into a virtual fitting room. Powered by PICTOFiT, Reactive Reality’s scalable augmented reality engine, it brings all the advantages of an in-store shopping experience online, allowing anyone to virtually try on their favourite clothes and make smart outfit choices.” - Stefan Hauswiesner, Reactive Reality.

So, what will this be used for? The potential reach for a project such as this can stem from retail, enterprise, advertising, to even showcasing throughout the entire fashion industry. In an industry that is striving to become more sustainable, this type of project can reduce the environmental impact of fashion consumption and general consumer habits.