Roxanne Shao

Roxanne is based in Taiwan and is the creative manager and marketing inspector for her family's company, Chenyang Enter Co Ltd.

Why did you want to do the EMBA and how would you describe your experience so far?

For me, it's because my father wants me to take over the family business, and the reason I chose London is because we want to expand; we currently do business in Asia, particularly China, Taiwan and Hong Kong.

How do you find the time commitments of studying on the EMBA?

I think the course is quite intense, because we all have jobs; you do have to make sacrifices and focus on the studying. The time passes so quickly and we only have a year left, so we have to make the most of it.

How will the EMBA (Fashion) help you to reach your professional objectives?

The biggest difference between the general EMBA and the London College of Fashion EMBA is that this is more focused on the fashion industry and we can learn about how the fashion industry and fashion brands function from a more industrial perspective. If this were just a regular EMBA, as opposed to a fashion EMBA, it wouldn’t tell you how the fashion industry actually works, or what you have to be aware of if you’re going to apply for a job in the fashion industry.