H&M x LCF Project - Clothes Well Lived
Clothes Well Lived is a project by Centre for Sustainable Fashion, LCF, and London College of Fashion design and communication students, who collaborated with H&M to create window displays that explore issues of sustainability and waste.
CSF set a brief for 70 Creative Direction students – using recycled garments deliver a window installation concept that challenges the public to think more deeply about the life and value of their clothes. Divided into fourteen groups, the students work collaboratively, and each group is assigned one of seven UK cities (London, Brighton, Birmingham, Leeds, Manchester, Edinburgh and Dublin) to research and develop communication ideas for. The question for each group – how can our window reflect the soul of the city and convey a meaningful sustainability story?