The challenge fund aims at developing creative collaborations with LVMH through student and graduate-led engagement. Over the past few years we have produced a wide range of projects with LVMH Maisons working across fashion, jewellery, industrial design, textile design and biodesign. These collaborations are designed around a specific brief or challenge and can range from a workshop or hackathon to projects lasting several weeks and months. Such projects enable our students to be introduced to the inner workings of a luxury group. For LVMH, working with our students brings a fresh creative outlook on specific challenges.