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LVMH x Central Saint Martins

In 2021 our partnership with the luxury group LVMH entered a new 5 year phase under the name Maison/0, the Central Saint Martins-LVMH creative platform for regenerative luxury. Maison/0 is named in recognition of the historical and cultural significance of LVMH's 'Maisons' (Houses), with 0 symbolising the need to reset our creative practices to explore radical and creative models for a regenerative future.

Our partnership is committed to leveraging the agency of creativity and education to help regenerate our climate and biodiversity and to empower emerging talents to design a better future. We do this through 5 key areas: research and development; disruptive curriculum development, student and graduate projects (the 'Challenge Fund'); scholarships and awards.


CAD image of green furry object with many textures on green background
Sachi Patil, MA Graphic Communication Design
LVMH has built its leading position on passion for creativity, which is a value we share with Central Saint Martins. This is why our partnership aims to bridge the gap between the professional and academic worlds, by inspiring, nurturing, and empowering emerging talents in their quest to transform our industry through creativity.

— Chantal Gaemperle, EVP Human Resources and Synergies, LVMH

Maison/0 for regenerative luxury

For Earth Day 2021 we celebrated the next phase of our partnership with a special digital event featuring high-profile speakers from both partner organisations, including: Stella McCartney; Chantal Gaemperle (EVP Human Resources and Synergies, LVMH); Antoine Arnault (Image and Environment, LVMH); Jeremy Till (Head of Central Saint Martins); Alexandre Capelli (LVMH Group Environment Deputy Director) and Prof Carole Collet (Director of Maison/0) alongside Central Saint Martins students and graduates.

Maison/0 for regenerative luxury

Our Maisons – just like the Central Saint Martins’ students - do not see respect for the environment as a constraint but as a lever for creativity. Through this new phase of our partnership, we hope to keep inspiring and challenging each other in this field, to rethink, invent, and create a new type of luxury for a better tomorrow,

— Antoine Arnault, Image and Environment, LVMH

LVMH Partnership stories

  • BA Fashion 2020
    Photograph of studio with graffitti

    BA Fashion 2020

    Today, our final-year BA Fashion students shared their graduating work with the world through the course's first ever digital-only launch.

  • The White Show
    The White Show at the British Fashion Council Fashion Awards, 2019 (Photo: John Phillips/BFC/Getty Images)

    The White Show

    At the British Fashion Council Fashion Awards, our first-year BA Fashion students presented their annual White Show

  • Designing with Biodiversity
    Recipes of North Portugal, Olivia Page (M ARCH Architecture)

    Designing with Biodiversity

    On show in Designing in Turbulent Times at the Lethaby Gallery, Olivia Page's Recipes of North Portugal proposes new processes and materials to incorporate industrial and bio-based waste in construction

  • Material matters
    Acoustic Pulp Panels, Baux

    Material matters

    What does a sustainable material revolution look like? Billie Coxhead, Co-ordinator of the Materials and Products Collection, talks through some recent acquisitions from algae blooms and bacteria to abattoir waste.