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As part of their RE|GENERATION season, Firmenich collaborated with students from MA Narrative Environments and MA Material Futures to reimagine the future of fine fragrance. Firmenich perfumers worked with students to co-create projects and accompanying fragrances to provide a unique vision for game-changing uses of fine fragrance across physical or digital experiences.

With the rise in popularity of immersive experiences and meaningful interactions, students were keen to explore the way scent can be linked to both personal and cultural memory, and how olfactive experiences connect people to better understand each other and their environments.

Beth Shepherd, Tutor MA Narrative Environments