For the merry-go-round that is London Fashion Week, Oasis’ Argyll Street flagship store got a special makeover.
The striking display is the result of a collaboration between Central Saint Martin’s MA Narrative Environments course and the high street favourite Oasis. The brief was to create stand-out London Fashion Week windows for February 2014. Students Anna Horvath and Bai Yihe rose to the challenge, capturing all the fun of the fashion fair with their winning concept.
Working closely with the creative and visual team at Oasis, Horvath and Yihe made their vision a reality. Speaking about the project, they said: “Our main inspiration was the brand itself and the spring season, with things like spring fairs and fun fairs really spiking our interest. These small festivals were always set up for special occasions, and we felt like London Fashion Week plays a significant role in the fashion world as well.”
More information:
MA Narrative Environments
Oasis’ interview with Horvath and Yihe