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I am currently the VP and Associate Partner at McKinsey’s London offices. Over the last 20+ years I have been focusing on design and strategy to help companies grow. I started my career with Ray and Keshavan design, now Brand Union, in India 22 years ago. Ever since then, I have been fortunate to work not only in London but other significant cities across US, Europe and Asia with multitude of people, cultures and skill sets.
I have innovated and brought to life a number of products and services ranging from digital, physical and spatial experiences over the years. I am notably known for Sneakerpedia (A first visual wiki and digital sneaker archiving project). I always focuses on what I call ‘Design’s twin face’ – 1.) A flexible strategy to help grow businesses 2.) Ruthless craft and aesthetics."