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The Rhône Touch

A long line of different wines lined up on a long table

Côtes du Rhône Wines invited guests to immerse themselves in the worlds of art, food and wine through The Rhône Touch, an event and exhibition held at Central Saint Martins.

Interactive artworks created by BA (Hons) Interaction Design students from London College of Communication brought the Rhône region’s values to life. They invited visitors to try the Côtes du Rhône wines and engage with different sensorial experiences, which aimed to draw an emotional response, while hunger was sated by award-winning fusion chef Adam Rawson.