BA (Hons) Sports Journalism

Places available 2016/17

This course has places available. View the How to apply section on this page for more details. For a full list of UAL courses open for 2016/17 entry, including others available at London College of Communication, visit the Places available page.

From interviewing athletes to covering live sports events and connecting with current debates, this practice-based course will give you the skills you need to work within sports journalism in the context of print, broadcasting and web. Discover this specialist but prolific discipline alongside the new skills of digital production, multimedia and social networking.

Funding opportunities

Find out about the range of funding options available for undergraduate study.


Course Leader

Mark Barden (Acting Course Leader)

Course Location

London College of Communication 
Elephant and Castle
Find Us

Study LevelUndergraduate
Study ModeFull time
Course Length3 years
Home/EU Fee

£9,000 per year (2016/17 fees)

International Fee

£17,230 per year (2016/17 fees)

Start DateSeptember 2016
Autumn Term DatesMonday 26 September 2016 – Friday 9 December 2016
Spring Term DatesMonday 9 January 2017 – Friday 17 March 2017
Summer Term DatesTuesday 18 April 2017 – Friday 23 June 2017
Application Route

Universities and Colleges Admissions Service (UCAS)

Application DeadlineOpen for UK, EU and international applicants for 2016/17 entry. Applications for 2017/18 entry will open in Autumn 2016.
UCAS CodeP508
University CodeU65

Content and Structure


BA (Hons) Sports Journalism will equip you with the practical ability and theoretical knowledge to thrive in the competitive world of modern journalism. Discover the fundamental skills of sports journalism in the context of print, broadcasting and digital on this practice-based course.

The course is distinctive in its unique mix of practice and theory, through which you will develop both multi-media professional skills and the analytical ability that employers demand in today's fast changing media industry.

As a budding sports journalist, you'll be equipped with the skills needed to flourish in a multi-media environment. You will also learn about the social, cultural, political and economic importance of sport so that your journalism connects with contemporary debates.

What can you expect?

You can expect to learn how to cover real sports events, interview athletes and profile sports stars and generate original investigations alongside the new skills of digital production. A thorough grounding in the skills needed to produce sports content for all media platforms is provided, which covers newspapers, magazines, broadcasting and online.

Specific areas of study will include research and interview techniques, writing for different audiences, digital production, layout skills and the use of social media. You’ll also develop an understanding of media law and ethics – essential knowledge during your time as a student journalist and beyond.

You'll put these skills into practice in a series of real journalism assignments and work in the College’s fully equipped multi-media newsroom, collaborating with journalism and photojournalism students to provide sports-related content for LCC's monthly magazine and website Artefact.

Tuition and practice in journalistic skills, as well as various lectures, seminars and guest appearances from distinguished journalists and sports people intertwine to make this course a rich learning experience. Our tutors will tailor the course to your individual career aspirations as you move towards graduation, and will help you to create a substantial portfolio of your own sports journalism. Work placements are also positively encouraged.

The advantage to studying in central London is that you'll have easy access to key sports and media organisations, so that you have ample opportunity to build your portfolio and create opportunities for placements. Your contact with a broad range of sports people and events staged in and around the city means also that you'll gain a well-rounded understanding of the way sport is managed, funded and developed.

Learning and teaching

Courses in UAL span a broad range of art, design, communication, business, media, science and communication subjects. So the ways in which you learn and how your time is used will vary according to the specific course you are studying; this may be in studios, labs, classes, involve working alone, learning from peers in pairs or groups, or with external partners. Most importantly, no matter which course you enrol on, you will learn not only about your subject but also about how you learn and how to increase your knowledge base.

Our courses will guide you to take increasing responsibility and ownership of your work and your learning. We do this so that you will be ready and able to take full advantage of the full range of opportunities offered by the creative industries in the global economy.


Your work will be assessed through projects or portfolios, with written papers or research journals, and, on some courses, examinations. You will be graded according to a set of marking criteria that relate to such things as research, subject knowledge, methodology, and your capacity to analyse and reflect on your achievements. 


In common with all courses at the University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Sports Journalism qualification, you need to accumulate a total of 360 credits.

Year 1

Units summary:

  • Introduction to Study in Higher Education (20 Credits)
  • Sports Journalism Studies 1 - A History of Sport (40 Credits)
  • Editorial Practice 1 - Core Skills and Techniques (40 Credits)
  • Editorial Practice 2 - Multimedia Journalism (20 Credits)

Outline: You will learn the fundamental skills of sports news and feature writing alongside digital media production, media law and ethics. This will be supplemented by other parts of the course which put sport into its political, economic and cultural context.

Year 2

Units summary:

  • Editorial Practice 3 - Practical Journalism Portfolio (40 Credits)
  • Sports Journalism Studies 2 - A Critical Theory of Sport (40 Credits)
  • Collaborative Project (20 Credits)
  • Industry Placement (20 Credits)

Outline: You will begin the process of applying the knowledge and skills acquired in Year 1 to a series of real journalism assignments. As part of your career development, you will also undertake enquiry and research into future career opportunities in order to tailor your academic development appropriately.

Year 3

Units summary:

  • Editorial Practice 4 - Final Major Project (60 Credits)
  • Sports Journalism 3 - Dissertation (60 Credits)

Outline: You will now use the journalism and multimedia skills learned in Years 1 and 2 to edit, produce and publish a sports magazine or other digital publication to a professional level. A portfolio of your own sports journalism will be compiled. Alongside this you will also focus your critical skills when researching, planning and producing a dissertation that reflects your own particular interests.

Developing your skills

You will be encouraged to undertake a placement in industry in order to experience professional media practice in the workplace. Students are encouraged to produce content for professional, voluntary and campaign media outlets in order to create a portfolio of by-lined material.

During the course you will develop practical journalism skills which are transferable to a number of media career pathways. The programme has strong links with sports journalists on national newspapers.


Mark Barden – Acting Course Leader

Rebecca Pearce – Senior Lecturer


Future careers and graduate prospects

Most students will progress into jobs in sports journalism (print, broadcast or new media).

Other career paths may include press officer posts, research, public relations and marketing, event management, publishing, press agencies, advertising and sports administration.

There are also opportunities to study for further professional qualifications or postgraduate degrees.

Student Jobs and Careers at UAL

We know what it takes to be successful in your chosen field. Your tutors are professionals in their own right and understand what you need to help you establish your career. 

Careers and Employability is dedicated to helping students build up work-relevant skills, knowledge, experience and networks throughout your time here. 

Creative Opportunities is the UAL job and work placement website for students and graduates, advertising hundreds of creative opportunities each month. This includes ArtsTemps in-house recruitment agency, placing students and graduates in paid temping roles within the University.

UAL houses a number of organisations which promote aspects of career development in the arts and media, and which hold regular workshops and careers fairs. These include:

  • Own-It (intellectual property issues)
  • ArtQuest (career development resource for artists and designers)

Entry Requirements

Recruitment and Admissions

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A Level (or equivalent) or from Foundation Diploma in Art and Design, or other art and design courses, as well as mature students who may have previously worked in industry.

Entry Requirements (Home/International/EU)

For admission to BA (Hons) Sports Journalism, applicants need:

200 UCAS tariff points gained at GCE Advanced (A) Level (or equivalent) plus passes in five subjects at GCSE (or equivalent) Grade C or above. The A Level subjects the course team will be looking for in your application are wide ranging and include Arts and Humanities and other subjects within Social Sciences.

Alternatively, you will be considered if you have achieved: 

  • One subject at GCE A Level, plus a Foundation Diploma in Art and Design, plus passes in three subjects at GCSE Grade C or above. 

Applicants might also have overseas qualifications, or others:

  • International Baccalaureate or European Baccalaureate. 
  • UAL Awarding Body Level 3 Foundation Diploma in Art and Design.
  • National Diploma, Access, or NVQ.
  • Relevant professional and vocational qualifications.

Alternative Entry Routes

We welcome applicants with relevant professional and vocational qualifications, or from mature students who do not have formal qualifications but may have relevant experience in industry. 

Students applying on the basis of their previous experience should apply as normal via UCAS and will then be guided by the admissions team on next steps, through either of the Accreditation of Experiential Learning (AEL) or the Accreditation of Certificated Learning (ACL) processes.

Language Requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability at enrolment.

  • IELTS 6.5 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.
  • You can check you have achieved the correct IELTS level on our language requirements page.

Admissions Procedures

The selection procedures for the course adhere to the Equal Opportunities Policy of the University of the Arts London. 

Applications are normally made through UCAS and are assessed on the basis of qualifications and the personal statement. 

If more information is required, a member of the course team may contact the applicant and in some cases, request the candidate to attend an interview and bring a piece of work (500 Words) that highlights your abilities as a sports journalist.

Student Selection Criteria - What do we look for?

All applications will be considered by the course team and offers will be made based upon the following selection criteria. The team will consider three key elements when making a decision on your suitability to join the course:

  • Most improtantly they will review your personal statement.
  • They will consider your qualifications (or projected results).
  • They will also review your academic or personal reference.

Personal Statement 

This is an important part of your application and should demonstrate to the team that you are interested in sports journalism and that you have thought carefully about why you want to study on this course.

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating you appreciate what the course can offer you and how you feel it will help you in the future.

State what you personally would bring to the course, and that you are motivated and have a willingness to learn, explore and experiment. You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.

Portfolio Advice

There is no requirement for a portfolio for entry onto this course.

Interview Advice

Occasionally an applicant will be invited for interview who has either requested to discuss their application or who the Course Leader feels would benefit from discussing their application prior to final consideration.

You can prepare yourself in advance by thinking of questions to ask the Course Leader and also re-familiarising yourself with your UCAS personal statement, from which the Course Leader's questions to you will probably arise. 

You should also bring a piece of work (500 words) that highlights your abilities as a sports journalist. The course team will be looking for applicants who can demonstrate a keen interest in sport and have good communication and people skills.

The interview will be a relatively informal and take place at LCC.

Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme and their potential to succeed on the course.

How to Apply

UK/EU Applicants

You will need to apply through the UCAS online application system.

Go to 'Apply' from the UCAS homepage, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.

  • University code: U65
  • Course code: P508
  • There is no 'campus code' for LCC.

International Applicants

There are three ways international students can apply to an undergraduate course at LCC:

Follow the steps on the UAL International Application page for advice of how to apply.

Study Abroad Applicants

International undergraduate students can apply to join BA (Hons) Sports Journalism for a period of up to three terms as a Study Abroad student. Please visit the LCC Study Abroad pages for details of how to apply to one of our courses or contact the UAL Study Abroad Team central offices for more information:

T: +44 (0)20 7514 2249
W: UAL Study Abroad

Deferred entry

For Home/EU applicants, the Course Leader determines whether deferred places are available for the course. If you wish to defer your place, it is advisable to indicate this on your application form and/or discuss this with the admissions team and Course Leader before applying or after at the earliest opportunity. In all cases, deferred places will only be held for one year.

International applicants are normally permitted to defer entry to any programme of study for one year only, after which they will be asked to re-apply.

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