Bloody Good Period are a charity who work for menstrual equity and making period products more accessible. They launched Bloody Good Employers, an HR initiative to normalise menstruation in workplaces and support people who menstruate at work, and approached London College of Communication (LCC) to collaborate with its diverse student body and create a 360-degree creative campaign for the launch of the initiative.
The brief was introduced as a part of the Design School’s Professional Practices Unit, which is undertaken by second-year students from all Design School courses at LCC, including Graphic Branding and Identity, Graphic and Media Design, Design Management, UX Design, Art Direction, Illustration and Visual Media and other disciplines. The students were invited to respond on multiple creative fronts to shape the creative direction for Bloody Good Employers.
The students worked with the Bloody Good Period team to deliver a strategy document for Bloody Good Employers which included two potential creative directions for its identity with product design, social media, event and experiential ideas for the activation of each route.