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Undergraduate

BA (Hons) Graphic Branding and Identity

A hand covered in blue paint, against a blue background.
Lauren Berger, Liam Harris Williams, BA (Hons) Graphic Branding and Identity, London College of Communication, UAL.
College
London College of Communication
Start date
September 2021
Course length
3 years
UCAS code
W213

BA (Hons) Graphic Branding and Identity is designed to produce strategic thinkers and creative communicators. The course equips you with the tools to become a professional practitioner within this expansive industry.

Why choose this course at London College of Communication

  • One of the only undergraduate courses in the country to deliver branding in the context of graphic design studio practice, focusing on brand strategy and narrative as well as design and implementation.
  • Explore branding across a wide range of 2D, 3D or 4D graphic design contexts such as print, packaging, motion, interaction and experience design.
  • Excellent links with industry - projects recently set by LandorRufus Leonard, Dragon Rouge, Johnson Banks and Anyways.
  • Opportunities for international exchanges with Swinburne University in Melbourne, Australia and the Amsterdam Fashion Institute.
  • Access to an exciting range of events geared to providing final year students with opportunities to connect with industry, including a portfolio preview evening, D&AD New Blood and the LCC Design School degree show.

Open Days

The next online Open Day for this course will be announced soon.

A recording of our latest online Open Day for this course will be available soon.

The next Portfolio Advice Session for this course will take place on Tuesday 8 December.

Follow

Instagram: @gbilcc

Student work

Student Voices: Elisa Czerwenka

Elisa talks about rebranding the city of Chernobyl as part of her final year project.

Student Voices: Alexander Robertson

Alexander tells us about his final year project – designing the identity for hotel Gaff.

News feed

Facilities

A close-up of the moveable type available in the Letterpress area.
Image © Lewis Bush

Printing and Finishing

Discover our printing techniques, from Lithographic Printing to Print Finishing and Bookbinding.

A tutor in the process of producing a print.
Image © Lewis Bush

Printmaking

This workshop offers a wide-range of expertise in everything from etching to lithography.

The Digital Space, London College of Communication.
Image © Ana Escobar

The Digital Space

The Digital Space is an open-plan, creative hub with computers set up with specialist software.

Course overview

The course explores diverse and creative approaches to branding and identity, from concept to outcome. You’ll gain valuable insights into all aspects of the subject from its historical, social, cultural and commercial contexts, through design practice relating to brand and identity expression.

Access to technicians and professionals trained in printmaking and letterpress to moving image and digital media. 

The course is designed to produce strategic thinkers and creative communicators who will become significant professional practitioners within this expansive industry. 

What can you expect? 

Practical projects and technical workshops, designed to enable you to choose and develop the right message, to the right audience, at the right time and using the right media. 

The course will allow you to place graphic branding in the context of graphic design, branded spaces and interiors, packaging, moving image, advertising and narrative storytelling. It is designed to encourage innovation and initiative. 

Your practice will be supported and informed by theory associated with the subject, which places it within an historical, cultural and social context. 

​Collaboration - This combination of practical and theoretical exploration and understanding is further supported by live projects and collaborative involvement with industry. 

Work experience and opportunities

We are industry-focused and regularly set projects that enable you to work with professional designers. Recent collaborations have included projects with Radley Yeldar, Studio PSK, Nomad and Echo.

Students have the opportunity to apply for the Diploma in Professional Studies (DPS) and the chance to take part in initiatives such as Talent Works.  

Course Structure

The academic year for this course is divided into 2 blocks.

The 1st block is of 15 weeks’ duration from late September to mid-February. In accordance with the University timetable, there will be a four week holiday in December.

The 2nd block is also of 15 weeks’ duration from mid-February to the end of June with a four week holiday for Easter.

Mode of study

BA (Hons) Graphic Branding and Identity runs for 90 weeks in full time mode. It is divided into 3 stages over 3 academic years. Each stage lasts 31 weeks. 

Course units

In 2019 UAL declared a Climate Emergency and pledged to ‘make sustainability a required part of the student learning experience’. In response to the climate and ecological crisis the Design School set in place an ambitious Sustainability Action Plan to fully embed responsible practices within the curriculum and in everything we do. As part of this initiative we have updated our course handbooks against a set of social and environmental sustainability principles to ensure that learning outcomes reflect the urgent need to equip students with the understanding, skills and values to foster a more sustainable planet. Our aim is to change the way students think and to empower them to work towards a sustainable future. 

In common with all courses at University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Graphic Branding and Identity qualification, you need to accumulate a total of 360 credits. 

The first year of the course will introduce you to strategic brand thinking, combined with design principles associated with a broad range of media.   

Year 1 

Introduction to Graphic Branding and Identity (20 credits) 

This unit will introduce you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. 

Branding and Design Principles (40 credits) 

This unit will introduce you to the importance of audience and personas; brand promise and purpose, brand values, brand personality and tone of voice alongside the development of a range of graphic design principles in typography and layout. 

Brand Narratives (20 credits) 

This unit introduces to the importance of developing a brand story with which to engage your audience. 

Brand Packaging (20 credits) 

This unit focuses on an exploration of branding in the context of 3D packaging, allowing you to explore materials, form and physical interaction. 

Contextual and Theoretical Studies 1 (20 credits) 

Introduces histories, theories and debates relevant to graphic branding, identity and visual culture.  

Year 2 

The second year will consolidate and expand on your experience of brand expression across a range of different online and offline media.

You’ll explore the role branding might have in a range of social, cultural and political contexts.

We encourage individual and collaborative working, with theoretical aspects of the subject, all within an exploratory context. 

Brand Expression (40 credits) 

This unit will enable you to understand how brands communicate across cultures in global and local contexts and how design can be used to maximise this communication in terms of meaning and brand personality. 

Professional Practices (20 credits) 

This unit gives you the opportunity to collaborate with design students from other courses on a live industry brief. 

Brand Futures (40 credits) 

This unit challenges you to engage with branding in social, cultural and political contexts, recognising that as designers we have the ability to bring people together around current societal challenges.

It also explores the potential for audience engagement in a range of emerging technologies. 

Contextual and Theoretical Studies 2 (20 credits) 

You’ll study a specific set of ideas, practices and theories chosen by you and related to your career and practice ambitions. 

Diploma in Professional Studies 

The Diploma in Professional Studies (DPS) is an optional year-long learning opportunity, allowing you to undertake a variety of internships and professional experiences for a whole academic year in Year 3, as part of a four-year degree.

It is a managed year of professional experience largely undertaken in the design profession in a variety of national and international locations. 

Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal. 

Year 3 

The final year allows you to pursue your interests and direction through supported independent study. It will provide you with confidence to choose your future path within the industry, or progress onto postgraduate study. 

There are two pathway options in term one and two of Year 3. One route involves an 8,000 – 10,000 word piece of written work (Route A), or the other route combines a 4,000 – 5,000-word piece of written work plus a Self-Initiated Project (Route B). 

Route A: 

Contextual and Theoretical Studies 3 (Route A) (40 credits) 

Is a 8000-10,000 word thesis on a subject of your choice in negotiation with your tutor. 

Industry Practice (20 credits) 

In this unit you will choose from a range of live or design agency set briefs to give you the experience of working with clients or with industry partners. 

Major Project Studio (60 credits) 

This unit is the culmination of your degree. It offers a range of project choices that enable you to continue to develop a personal portfolio of work relevant to your aspirations. Briefs include those set by agencies, live briefs, competition briefs and the opportunity to undertake self-initiated projects.  

Route B: 

Contextual and Theoretical Studies 3 (Route B) (20 credits) 

Is a 4,000-5,000 word thesis on a subject of your choice in negotiation with your tutor. 

Industry Practice (20 credits) 

In this unit you will choose from a range of live or design agency set briefs to give you the experience of working with clients or with industry partners. 

Major Project Studio (60 credits) 

This unit is the culmination of your degree. It offers a range of project choices that enable you to continue to develop a personal portfolio of work relevant to your aspirations. Briefs include those set by agencies, live briefs, competition briefs and the opportunity to undertake self-initiated projects. 

Self-Initiated Project (Route B) (20 credits) 

This unit offers you the opportunity to undertake an extensive self-initiated project that allows you to work on an aspect of the subject area that particularly interests you and reflects your aspirations for your portfolio and career after your degree. 

Learning and teaching methods

  • Lectures/large group learning
  • Workshop and seminar learning
  • Academic tutorials
  • Self-directed learning
  • Outside speakers and visits
  • Collaborative working
  • Assessed assignments

Assessment methods

  • Practical project work and computer based activities
  • Prepared writing
  • Responses to case studies
  • Oral presentation
  • Personal presentations of prepared work
  • Workshop based activities
  • Written research projects
  • A portfolio

Staff

Katy  Oswald

Katy Oswald

Acting Course Leader, BA (Hons) Graphic Branding and Identity

Andrew  Slatter

Andrew Slatter

Senior Lecturer and Year 1 Contextual and Theoretical Studies Coordinator

Nela  Milic

Dr Nela Milic

Senior Lecturer and Year 2 Contextual and Theoretical Studies Coordinator

Lecturers

Emily Briselden-Waters, Max Dovey

Contextual and Theoretical Studies 3 Coordinator

Ian Hague

Contextual and Theoretical Studies Lecturers Year One

Tim Miller

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

Home/EU/International

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

The standard entry requirements for this course are as follows:

80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:

  • A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4).
  • Merit, Merit, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, IT & Computing).
  • Merit at UAL Extended Diploma.
  • Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Film and Production, Computing).
  • OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum

And 3 GCSE passes at grade 4 or above (grade A*-C).

APEL - Accreditation of Prior (Experiential) Learning

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • A combination of these factors.

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements (International/EU)

IELTS level 6.0 or above, with at least 5.5 in reading, writing, listening and speaking. Please check our main English language requirements page.

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

Selection criteria

The portfolio, along with the details on your UCAS application (including the academic reference and your personal statement) will be assessed against the following criteria:

  • Visual language: quality of structure, use of line, shape - 2D or 3D, form, scale, space, light, colour, texture and time.
  • Ideas generation: quality of ideas and thought process, expression of design thinking.
  • Research and its application (including images from sketch books): evidence of investigation and use of appropriate resources.
  • Materials, media exploration and experimentation; experimentation and testing of materials to achieve outcomes.
  • Contextual awareness and its influence on the portfolio; understanding and application of subject knowledge and context.

Making your application

Personal statement advice

This is an important part of your application and should demonstrate to the team that you are interested in graphic branding and identity and that you have thought carefully about why you want to study on this course.

You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future. 

State what you personally would bring to the course, and explain what motivates you to learn, explore and experiment.

Apply for this course though Universities and Colleges Admissions Service (UCAS), where you will need the following information:

  • University code: U65
  • Course code: W213

London College of Communication courses are listed under University of the Arts London.

Application deadline

We recommend you apply by 15th January for equal consideration.  However this course will consider applications after that date, subject to places being available.

Deferring your place

This course allows offer holders to defer. If you have an offer of a place, but you would like to defer starting for a year, please contact our Admissions Service as soon as possible via your UAL Portal. Make sure you check our Admissions Policy before requesting a deferral.

If you are an EU offer holder, it is important to consider that, from 2021-22, you may be charged International fees, which are higher. Read our Coronavirus guidance for prospective students for details.

Transfers

If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, you can transfer to:

  • Year 2, if you’ve completed 120 credits in Year 1
  • Year 3, if you’ve completely 240 credits in Years 1 and 2

Apply via UCAS and choose Year 2 or 3 for your POE (Point of Entry)

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and Year 1/Year 2 unit transcripts.

Referral to alternative UAL courses

The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.

Erasmus

For further information on Erasmus and UAL exchange schemes, please visit the Erasmus and Non-Erasmus Exchanges section on the UAL website.

International applicants can apply through either of the following routes:

If you are applying through UCAS you will need the following information:

  • University code: U65
  • Course code: W213

London College of Communication courses are listed under University of the Arts London.

Further information on applying via UCAS is provided on the University Applying through UCAS page.

For full details on the application process, visit the Undergraduate Application page, and for further advice for international applicants, please visit the UAL International Application page.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

Immigration history check

International applicants, whether applying online via UCAS or through a UAL representative or by direct application, you will need to complete an immigration history check to establish whether you are eligible to study at UAL. If you do not complete the check, we will not be able to proceed with your application.

Deferring your place

This course allows offer holders to defer. If you have an offer of a place, but you would like to defer starting for a year, please contact our Admissions Service as soon as possible via your UAL Portal. Make sure you check our Admissions Policy before requesting a deferral.

Transfers

If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, you can transfer to:

  • Year 2, if you’ve completed 120 credits in Year 1
  • Year 3, if you’ve completely 240 credits in Years 1 and 2

Apply via UCAS and choose Year 2 or 3 for your POE (Point of Entry)

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and Year 1/Year 2 unit transcripts.

If you are an International applicant and studying outside the UK, please complete your Direct application and then contact us via your UAL Portal to ask to be considered for Year 2/Year 3.

Please be ready to provide an official document (translated into English) from your current university, explaining the learning outcomes of the units you have completed.

Referral to alternative UAL courses

The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.

Study Abroad applicants

International undergraduate students can apply to join BA (Hons) Graphic Branding and Identity for a period of up to three terms as a Study Abroad student.

Visit the Study Abroad page for details of how to apply.


After you apply

Communicating with you

After you have successfully submitted your application, you will receive an email confirming we have successfully received your application and providing you with your login details for the UAL Portal. We will request any additional information from you, including inviting you to upload documents through the portal. You should check your UAL Portal regularly for any important updates and requests.

If you have achieved or expect to achieve the standard entry requirements we will consider you for a place on the course.

We make our offers based on the strength of the whole application, and therefore don’t routinely invite applicants to interview.

International applicants may be invited to an online interview. Interview details will be sent via the UAL Portal.

Please add @arts.ac.uk to your contacts to ensure that you do not miss any important updates re: your application to UAL.

Portfolio advice

Your portfolio of work is the most important part of your application, and you must clearly evidence development work as well as work from completed projects.

You are required to present a portfolio with a maximum of 20 images that you consider would help support your application.

What happens next?

We will advise you of your application outcome through UCAS Track. If you are an International applicant and have applied directly or through an agent, we will notify you through the UAL Portal.

We invite all offer holders to come to London College of Communication to attend one of our Offer Holder events. Offer holders will have the chance to meet the team, find out more about the course, and see our diverse and vibrant student community in action.

Requesting feedback

This course receives a high number of applications, and we can’t provide feedback to everyone who is unsuccessful. We can only provide feedback after you’ve had an interview.

If you would like to request feedback – please email lcc.ukeu@arts.ac.uk if you are a Home or EU applicant, or lcc.international@arts.ac.uk if International. We are only able to provide feedback to you directly, or to someone you have told us in writing can receive it on your behalf.

Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

Fees and funding

Home fee

£9,250 per year

This fee is correct for 2021/22 entry and is subject to change for 2022/23 entry. Tuition fees may increase in future years for new and continuing students.

Home fees are currently charged to UK resident nationals . However, the rules are complex. Find out more about our tuition fees.

From 2021/22 entry, most EU students will be charged the International tuition fee rate, depending on your individual circumstances. If you started your course in October 2020 or earlier, you’ll continue to pay Home (UK) fees for the duration of your course. Read more advice for EU students.

International fee

£22,920 per year

This fee is correct for 2021/22 entry and is subject to change for 2022/23 entry. Tuition fees for international students may increase by up to 5% in each future year of your course.

Students from countries outside of the UK are currently charged international fees. The rules are complex so read more about our tuition fees.

From 2021/22 entry, most EU students will be charged the International tuition fee rate, depending on your individual circumstances. If you started your course in October 2020 or earlier, you’ll continue to pay Home (UK) fees for the duration of your course. Read more advice for EU students.

Scholarship search

Careers and alumni

Career paths

Careers include:

  • Graphic Designer
  • Creative Director
  • Brand Strategist
  • Branding Consultant
  • Experience Designer
  • Retail Designer
  • Visual Merchandiser
  • UX/UI Designer
  • Packaging Designer
  • Account Manager
  • Social Media Strategist
  • Copywriter
  • Producer
  • Art Director
  • Motion Graphic Designer
  • Arts and Culture Adviser