Applications closed 2018/19
Applications for 2018/19 entry to this course have now closed. Visit the Clearing page for a full list of UAL courses that are open for application.
BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design and art direction.
Learn a range of skills associated with being a practice-based designer and develop your creative vision. The course takes a multi-disciplinary approach to Art Direction, giving you the opportunity to develop your practice in graphic design, moving image, photography, exhibition and production/set design.
An example of a collaborative project involving alumni of BA (Hons) Design for Art Direction students, Sabah Marya, Kiki Shervington-White, Praise MAKU, Micaela Fernandes Ribeiro.
Analog+Automatic is a collaborative film and set design project between students Louisiane Trotobas and Pixie Tan pitching to London-based stationery store Present & Correct.
1/1 A project about labour, value and craft by Simon Sixou, 2018 BA Design for Art Direction graduate and winner of the ...
A Guide to Transmaterial Multiple-Bodied Transhumanistic Existence Jam Steward @teleopath UNLOX INFORMATION UNLOX NETWOR...
Foundation: documenting communities of Northern Ireland, the rural and urban landscapes through street wear. by Conor D...
Type and publication design: Stan Daskalov #lccartdirection #year3 #ual #lcc @standaskalov...
Students from London College of Communication provided free website design, build and publishing for 12 local charities through Talent Works. As part […]
BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design and art directi […]
View images and find out about the range of tools and technologies on offer.
Find out about the workspaces and studios that support Lens-Based and Audio-Visual practice.
This workshop offers a wide-range of expertise in everything from etching to lithography.
BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design and art direction. This course is about practice, but it also covers leadership and the management of processes.
Throughout the course you will gain expertise in the practical aspects of graphic design, related to the communication of concepts. Additionally, the course will focus on the role of the Art Director/Creative Director in developing and realising ideas through leadership, management and commissioning of individuals and teams of designers, photographers, filmmakers, advertisers, illustrators or other media specialists in the creative industries.
The College is home to excellent and extensive resources from analogue to digital, all of which help you to gain a wide range of skills relevant to the subject and profession.
The following features give the course a distinctive identity and help to ensure that we are offering a unique, exclusive and exciting experience for you:
The academic year for this course is divided into 2 blocks.
The 1st block is of 15 weeks’ duration from early October to mid-February. In accordance with the University timetable, there will be a four week holiday in December.
The 2nd block is also of 15 weeks’ duration from mid-February to the end of June with a four week holiday for Easter.
In common with all courses at the University of the Arts London, this course is credit rated. Years 1 and 2 must be passed to enter into Year 3. Your degree is attained through full completion of the third year. Your degree classification is determined by the relative level of grades attained in the third year.
Units summary:
Units summary:
The Diploma in Professional Studies is an optional placement year in industry between the second and third year of the course. It is a managed year of professional experience largely undertaken in the design profession in a variety of national and international locations. Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal. Please view the Diploma in Professional Studies Programme Specification (PDF - 164KB) for more details.
There are two pathway options in term one and two of Year 3. One route involves an 8,000 – 10,000 word piece of written work (Route A), or the other route combines a 4,000 – 5,000 word piece of written work plus a Self Initiated Project (Route B).
Units summary:
The courses outcomes are taught using the following learning and teaching methods:
The course outcomes are assessed using the following assessment methods:
The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example, because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.
Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.
In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.
We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, use this register your interest form.
Tara Langford
Tara is an artist, designer and educator. Her industry experiences span graphic design and art direction for fashion and branding, magazines, digital content and short form moving image including music videos and commercials. Tara is also a practicing artist working across print, moving image, sculpture and painting.
With over 10 years teaching experience, Tara has taught on undergraduate courses in graphic design, illustration and fashion communication, she has been course leader of BA (Hons) Design for Art Direction at London College of Communication since 2015.
Adam Gibbons
Design School Learning and Teaching Innovation Lead
Reader in Graphic Communication
This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.
Applications for 2018/19 entry for this course are now closed. Applications for 2019/20 entry will open in Autumn 2018.
You must apply through Universities and Colleges Admissions Service (UCAS), where you’ll need the following information:
Go to 'Apply' from the UCAS home page, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.
We have recently made changes to our application process for Home/EU applicants. To find out more, view the Undergraduate Application Process page.
For further information on Erasmus and UAL exchange schemes, please visit the Erasmus and Non-Erasmus Exchanges section on the UAL website.
If you are offered a place for 2018/19 but wish to defer to 2019/20, information on how to do this and who to contact can be found in your offer letter.
International applicants will have to pay a deposit in order to defer.
In all cases, deferred places will be held for one year.
Home/EU applicants are permitted to make a deferred application. International applicants are not permitted to make a deferred application.
Applications for 2018/19 entry for this course are now closed. Applications for 2019/20 entry will open in Autumn 2018.
International applicants can apply through either of the following routes:
Further information on applying via UCAS is provided on the University Applying through UCAS page.
For full details on the application process, visit the Undergraduate application page.
International undergraduate students can apply to join BA (Hons) Design for Art Direction for a period of up to three terms as a Study Abroad student.
Visit the Study Abroad page for details of how to apply.
If you are offered a place for 2018/19 but wish to defer to 2019/20, information on how to do this and who to contact can be found in your offer letter.
International applicants will have to pay a deposit in order to defer.
In all cases, deferred places will be held for one year.
Home/EU applicants are permitted to make a deferred application. International applicants are not permitted to make a deferred application.
The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.
64 new UCAS tariff points (160 old UCAS tariff points) gained at GCE Advanced (A) Level or equivalent. (A-level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Ideally your A-levels will be achieved at grade C or above.
One subject at A-level achieved at grade C or above PLUS Foundation Diploma in Art & Design (Level 3/4).
Alternatively, you will be considered if you have achieved a minimum of 64 new UCAS tariff points (160 old UCAS tariff points) from one of the following qualifications:
Additionally, you will have achieved passes at grade C or above in at least three GCSE subjects including English.
If you are applying on the basis of your previous experience, you should apply as normal via UCAS. You will then be guided by the admissions team on next steps of the AP(e)L process, through either Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL).
If you have successfully completed year 1 of a degree course at another institution and wish to continue your studies at LCC, you can identify the point of entry as year 2 on your application, and consideration will be given by the course admissions tutor.
All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.
As part of your application, you will be asked to submit a full portfolio of work. We make our offers based on the strength of the whole application, and therefore don’t routinely invite applicants to interview.
The course admissions tutors will review the following key elements when making a decision on your suitability to join the course:
This is an important part of your application and should demonstrate to the team that you are interested in art direction and that you have thought carefully about why you want to study on this course.
You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.
You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future.
State what you personally would bring to the course, and explain what motivates you to learn, explore and experiment.
Your portfolio of work is the most important part of your application, and you must clearly evidence development work as well as work from completed projects.
You are required to present a portfolio with a maximum of 20 images that you consider would help support your application.
The portfolio, along with the details on your UCAS application (including the academic reference and your personal statement) will be used by the admissions tutors to assess your suitability against the following criteria:
The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.
We invite all offer holders to come to LCC, from January onwards, to attend one of our Offer Holder events. Offer holders will have the chance to meet the team, find out more about the course, and see our diverse and vibrant student community in action.
Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.
£9,250 (2018/19).
Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2018/19 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.
£19,350 (2018/19).
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.
Find out about the accommodation options available and how much they will costs
There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.
Careers include:
As part of Diploma in Professional Studies, students have worked with the Art Direction team at Adidas in Germany, as an intern with Hugo and Marie Agency and as an assistant at Nova Dando.
