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This course has places available. Read our Guide to applying for a course starting this October. For a full list of UAL courses open for 2020/21 entry, visit the Courses with places available page.
If you're thinking about applying, or you've applied for a pre-degree or undergraduate course starting in 2020/21, see guidance for prospective students during the Coronavirus outbreak.
BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design, art direction and creative direction.
The next Open Day for this course will be on Wednesday 24 June
A project by Diana Ganea, exploring ideas of luxury, materialism and utopia.
Analog+Automatic is a collaborative film and set design project between students Louisiane Trotobas and Pixie Tan pitching to London-based stationery store Present & Correct.
A short film choreographed and directed by alumni Emma Scarafiotti addressing the way space influences behaviour and movements.
Kumbirai talks through his final year project – an interactive piece that advocates caring for others.
Shannyce tells us about her work and how it looks at making museum artefacts more interactive.
Pixie talks us through her work for the 2018 Degree Shows.
Graduating student Jam talks us through his final year project.
Read about final year student Diana Ganea, whose work is featured on the Intern Magazine website.
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Listen. Listen with your eyes. Listening hard. Stay safe Link in bio...
Listen. Link in bio....
#lccartdirection #dothistodayplease @ual_cci...
Explore projects from graduating students from London College of Communication's BA (Hons) Design for Art Direction course, exhibiting as part of LCC Degree Shows 2019.
View images and find out about the range of tools and technologies on offer.
Find out about the workspaces and studios that support Lens-Based and Audio-Visual practice.
This workshop offers a wide-range of expertise in everything from etching to lithography.
BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and communications skills related to design and art direction.
The course is about practice, but it also prioritises critical and reflective approaches to visual culture and broader social, economic, political and environmental contexts.
You will learn a range of skills associated with being an art director and working in the creative industries. Projects and activities are designed to help you develop a creative vision, a visual language and strong contextual awareness that engages your intended audience.
The course takes a multi-disciplinary approach to art direction, giving you the opportunity to develop your understanding and application of graphic design, moving image, photography, exhibition and set design.
Throughout the course you will gain expertise in the practical aspects of visual communication, narrative construction and collaboration. Many projects will offer you the freedom to explore self-directed themes and we will support you to propose, visualise and realise sophisticated visual projects.
Additionally, the course will open up possibilities to collaborate with students within and outside of the course, pulling together teams of designers, photographers, filmmakers, illustrators or other media specialists to fully realise your ambitions and develop your practice in art direction and creative direction.
London College of Communication is home to excellent and extensive facilities from analogue to digital, that will help you to gain a wide range of skills relevant to your subject and profession.
There are opportunities to work on live briefs and competition briefs at different times during your studies. Students are encouraged to take a critical approach to commercial briefs in order to think through the relationship between context and innovation.
We are not always focused on winning, instead we are always aiming to deliver the most unexpected, compelling and relevant work. Guest speakers are regularly invited to come in and give industry insight to students.
Most project briefs ask that students research and understand the real word context for their work and present a strategy to support their work beyond the course.
The academic year for this course is divided into 2 blocks.
The 1st block is of 15 weeks’ duration from late September to mid-February. In accordance with the University timetable, there will be a four week holiday in December.
The 2nd block is also of 15 weeks’ duration from mid-February to the end of June with a four week holiday for Easter.
In common with all courses at the University of the Arts London, this course is credit rated. Years 1 and 2 must be passed to enter into Year 3. Your degree is attained through full completion of the third year.
This unit introduces the research methods and processes involved in study at higher education. Thinking through the potential that theory offers the study and practice of art direction through a number of perspectives that you can choose between, for example: cultural studies, queer theory, film theory, decolonising theory and practice, feminist histories,
In this unit you will work through the core practices of image production, narrative construction and graphic design. The unit is made up of smaller projects that refine visual skills and develop your visual language across a number of formats.
Invites you to produce a moving image work that draws on narrative construction, art direction, production design, photography, filming, editing and sound design.
Gives you the freedom to determine an area of specialism by proposing a self-directed project either in collaboration with others or individually.
A series of pitches helps you to refine your idea, project manage outcomes and produce a live outcome or a proposal to get funding or find a creative team.
A collaborative project that requires you to address societal concerns using design. These concerns change year on year and usually address an urgent real world problem. In the past, projects have focused on climate crisis, sustainability and rebranding the European union.
This unit builds on the Locating Practice unit in year 1 and the development of your research interests over the subsequent year. Usually self-directed, the project asks you to reflect on your area(s) of specialism and propose a project to develop your portfolio and develop working relationships both in and outside of the college.
The Diploma in Professional Studies (DPS) is an optional year-long learning opportunity, allowing you to undertake a variety of internships and professional experiences for a whole academic year in Year 3, as part of a four-year degree. It is a managed year of professional experience largely undertaken in the design profession in a variety of national and international locations.
Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal.
There are two pathway options in term one and two of Year 3. One route involves an 8,000 – 10,000 word piece of written work (Route A), or the other route combines a 4,000 – 5,000 word piece of written work plus a Self-Initiated Project (Route B).
By researching and familiarising yourselves with the sectors, practices, behaviours and needs of ‘industry’, you can start to contextualise your practice. These processes can be useful, celebrated or challenged and the unit will help you to take a position in relation to it and produce a piece of work in response to it.
The project can draw on your specialist research area, perhaps taken from the thesis. You will be guided through the unit in a series of individual tutorials and workshops to produce meaningful work for your portfolio.
This a substantial self-directed project where you will produce and answer your own creative brief in dialogue with tutors and peers, demonstrate strategic thinking, excellent research skills and explore the potential of your creative practice.
Course Leader, BA (Hons) Design for Art Direction
Reader in Graphic Communication
Design School Learning and Teaching Innovation Lead
Adam Gibbons
We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.
We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.
The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.
80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:
And 3 GCSE passes at grade 4 or above (grade A*-C).
Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
Each application will be considered on its own merit but we cannot guarantee an offer in each case.
IELTS level 6.0 or above, with at least 5.5 in reading, writing, listening and speaking. Please check our main English language requirements page for more information.
All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.
The portfolio, along with the details on your UCAS application (including the academic reference and your personal statement) will be assessed against the following criteria:
This is an important part of your application and should demonstrate to the team that you are interested in art direction and that you have thought carefully about why you want to study on this course.
You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.
You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future.
State what you personally would bring to the course, and explain what motivates you to learn, explore and experiment.
This course has places available for 2020/21 entry. Applications for 2021/22 entry will open in Autumn 2020.
You must apply for this course though Universities and Colleges Admissions Service (UCAS), where you'll need to provide the following information:
London College of Communication courses are listed under University of the Arts London.
We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.
Home/EU applicants are permitted to make a deferred application.
If you are currently studying at another institution and have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course and wish to continue your studies at London College of Communication, you can apply to transfer to year 2 or year 3 respectively.
The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application.
Further information about the external student transfer policy can be found on the Office for Students Information page.
The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.
For further information on Erasmus and UAL exchange schemes, please visit the Erasmus and Non-Erasmus Exchanges section on the UAL website.
This course has places available for 2020/21 entry. Applications for 2021/22 entry will open in Autumn 2020.
International applicants can apply through either of the following routes:
If you are applying through UCAS, you will need the following information:
London College of Communication courses are listed under University of the Arts London.
Further information on applying via UCAS is provided on the University Applying through UCAS page.
For full details on the application process, visit the Undergraduate Application page, and for further advice for international applicants, please visit the UAL International Application page.
We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.
International applicants, whether applying online via UCAS or through a UAL representative or by direct application, you will need to complete an immigration history check to establish whether you are eligible to study at UAL. If you do not complete the check, we will not be able to proceed with your application.
International applicants are not permitted to make a deferred application.
If you are currently studying at another institution and have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course and wish to continue your studies at London College of Communication, you can apply to transfer to year 2 or year 3 respectively.
The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application.
Further information about the external student transfer policy can be found on the Office for Students Information page.
The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.
International undergraduate students can apply to join BA (Hons) Design for Art Direction for a period of up to three terms as a Study Abroad student.
Visit the Study Abroad page for details of how to apply.
After you have successfully submitted your application, you will receive an email confirming we have successfully received your application and providing you with your login details for the UAL Portal. We will request any additional information from you, including inviting you to upload documents through the portal. You should check your UAL Portal regularly for any important updates and requests.
If you have achieved or expect to achieve the standard entry requirements we will invite you to submit a full portfolio.
We make our offers based on the strength of the whole application, and therefore don’t routinely invite applicants to interview. To find out more, view our Undergraduate Application Process page.
International applicants may be invited to interview in person at LCC, or via Skype if overseas or unable to attend. Details of this interview will be sent via the UAL Portal.
Your portfolio of work is the most important part of your application, and you must clearly evidence development work as well as work from completed projects.
You are required to present a portfolio with a maximum of 20 images that you consider would help support your application.
We will advise you of your application outcome through UCAS Track. If you are an International applicant and have applied directly or through an agent, we will notify you through the UAL Portal.
We invite all offer holders to come to London College of Communication to attend one of our Offer Holder events. Offer holders will have the chance to meet the team, find out more about the course, and see our diverse and vibrant student community in action.
Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.
If you are offered a place for 2020/21 but wish to defer to 2021/22, information on how to do this and who to contact can be found in your offer letter.
International applicants will have to pay a pre-payment in order to defer. In all cases, deferred places will be held for one year.
£9,250 (2020/21).
Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our undergraduate tuition fees page for more information.
£22,920 (2020/21).
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.
Find out about the accommodation options available and how much they will costs
There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.
As part of Diploma in Professional Studies, students have worked with the Art Direction team at Adidas in Germany, as an intern with Hugo and Marie Agency and as an assistant at Nova Dando.
