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Westfield - Animating Spring Summer 2016

image of white background with man with afro dressed in different clothes cut into sections
Student work: Anna Smirnova

Westfield partnered with London College of Communication to challenge students to create short form fashion videos for Spring Summer 2016.

Students from our BA (Hons) Animation course used a variety of media, including vector graphics, stop motion and illustration, to express their vision of 'Individual Style' within SS16 at Westfield.

The results were a varied set of animations showing the fun side of trying on new fashion styles, portraying Westfield as the modern equivalent of Paris arcades – illustrating the joy of transformation that fashion can bring, and the ease that new styles can be matched using technology.

Interested in connecting your business with students or graduates at LCC?

Contact

Ben Walter
LCC Business and Innovation
Email: b.walter@lcc.arts.ac.uk 
Tel: 07793 777055

The work

  • image of white background with man with afro dressed in different clothes cut into sections
    Student work: Anna Smirnova
  • image of white background with man with afro dressed in different clothes cut into sections
    Student work: Anna Smirnova
  • Image of square grid. Top right and bottom left read 'Get Ready'. Top right is an image of a man with slicked brown hair and bead wearing white shirt with red tie and blue waistcoat. Bottom left is of woman with hair tied back with white shirt and red trousers.
    Student Work: Cyrus Low
  • square image cut in half. Top half is of man facing the camera on the left hand side wearing white and red striped top. On the right hand side is side image of man wearing brown coat with hood up. Bottom half is of woman's side while wearing denim jacket and red trousers. Right hand side is of woman facing camera with striped blue and white top with denim jacket over shoulder.
    Student work: Cyrus Lo
  • illustration of woman with her hands up playing with her hair. Wearing pink striped top and jeans
    Student work: Daria Terenteva
  • illustration of woman facing camera with face cut off with left hand protecting her breasts. Wearing dress with orange stripe. Image has flowers on left and right side
    Student work: Daria Terenteva
  • illustration of pink and blue high heel with geometric shapes against blue background
    Student work: Hongyi Hu
  • illustration of woman with no face against yellow background. Her face and legs are white, and her hair and shoes are grey. She is wearing a top, shorts and jacket which are made out of dots
    Student work: Hongyi Hu
  • film still of human figure made out of metal wire whilst standing in multicoloured shopping centre looking at sign reading Westfield
    Student work: Kinga Kindrazcuk, Pawl Walendowski and Richard Thomas
  • film still of human figure made out of metal wire whilst standing in multicoloured shopping centre
    Student work: Kinga Kindraczuk, Pawl Walendowski and Richard Thomas

London College of Communication

Contact

Telephone

+44 (0)20 7514 6500

Address

Elephant & Castle

London
SE1 6SB