Westfield

Westfield approached London College of Communication (LCC) to collaborate with our talented students to create short and engaging fashion films to launch their Spring Summer 2016 collection.

Westfield wanted the films to celebrate individual style while highlighting the breadth of their offer with over 900 fashion brands from luxury to high street stores. The aim was to position Westfield as an iconic and trustworthy fashion destination. Students from BA (Hons) Animation worked on this brief and used a variety of media, including vector graphics, stop motion and illustration, to express their vision of 'Individual Style' within SS16 at Westfield.

The students delivered fashion films with varied styles of animations showcasing the fun of trying out new fashion trends and the joy of transformation that fashion can bring, portraying Westfield as the modern equivalent of Paris arcades. Westfield used the films as a part of their SS16 campaign and published them on their website and social media.