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Undergraduate

BA (Hons) Advertising

Hyunjun Lee, 2020. BA (Hons) Advertising, London College of Communication, UAL.
College
London College of Communication
Start date
September 2022
Course length
3 years
UCAS code
N561

BA (Hons) Advertising is a multi-award winning course with students gaining accolades at the British D&AD awards, the Young Creative Network, Cannes Future Lions and The One Club New York amongst others. It has been crafted to help you realise those essential skills you'll need for a successful career in the advertising industry.

Apply to start in September 2022

This course has places available.

If you don’t need a student visa to study in the UK, complete our self-apply form.

If you do need a student visa to study in the UK, you must apply through UCAS.

To find out more, read our Guide to applying for a course starting this September through Clearing.

For a full list of UAL courses open for 2022/23 entry, visit the Courses with places available page.

Why choose this course at London College of Communication

  • Industry Talks: We have regular guest talks by industry professionals. Most recently our students have benefited from visits by speakers from major advertising agencies including MediaCom, Mother London, W+K and VCCP. Steve Henry and ex-D&AD Presidents Alfredo Marcantonio and Peter Souter are a few of the industry leaders who have visited us.
  • Industry Briefs: Work on live briefs set by industry. Previous briefs have been set by Candy Space Agency, Kalectiv and Advertising Week Europe. Students have also delivered on briefs for Colgate Palmolive, the Professional Footballers' Association (PFA), Hostelworld, London College of Fashion and One Young World.
  • Awards: Our students have won awards from D&AD New Blood, One Club Young Ones, YCN and Future Lions.
  • Employability: We support you to develop your employability skills. Graduates from the course have gone on to work at Google, Vice, BBH, Droga 5, Hearts & Science, Anomaly, Y&R, AKQA, AMV BBDO and Twelve. Our students have also been offered paid work placements and internships at agencies including Portas, JWT and MBA.
  • Collaboration: You will be given the opportunity to take part in a collaborative project with students on other courses or with external clients on live projects and in competitions when available. We also run student exchanges with Hong Kong Polytechnic and College of Advertising and Design, Brussels.

Open Days

The next Open Day for this course will be announced soon.

Explore life at LCC with our interactive Virtual Open Day.

Online Open Day

(Recorded October 2021)

Graduate Showcase

Explore work by our recent students on the UAL Graduate Showcase

  • Glass Half Full - Our creative portfolio
    Glass Half Full - Our creative portfolio, KT Rumbelow, 2021 BA (Hons) Advertising, London College of Communication, UAL
  • Advertising Portfolio- Hanna and Diana
    Advertising Portfolio- Hanna and Diana, Hanna Eikeland Fossum, 2021 BA (Hons) Advertising, London College of Communication, UAL
  • BA Advertising Graduate Campaign
    BA Advertising Graduate Campaign, Diana Motekaityte, 2021 BA (Hons) Advertising, London College of Communication, UAL

Student voices

Student Voices: Jordan Troy Biko

Graduate Jordan Troy Biko talks about his work as part of LCC Degree Shows and about his experience on the course.

Student Voices: Patrick Burrows

Here Patrick talks about 2 briefs that he exhibited in his degree show which explore dealing with climate issues at festivals and getting more people to sign up for girl guides.

Student Voices: Işık Ülgenalp

Işık talks about his work that won a Yellow Pencil at D&AD New Blood which explores the idea of a child being able to conduct a virtual orchestra using a Microsoft product.

Course stories

Facilities

  • Red light indicating recording is taking place.
    Image © Vladimir Molico
    Lens-Based and Audio-Visual

    Find out about the workspaces and studios that support Lens-Based and Audio-Visual practice.

  • A close-up of the moveable type available in the Letterpress area.
    Image © Lewis Bush
    Printing and Finishing

    Discover our printing techniques, from Lithographic Printing to Print Finishing and Bookbinding.

  • Student reading a book in between two bookshelves in the Library
    Students in the Digital Space. London College of Communication, UAL. Photograph: Alys Tomlinson
    The Digital Space

    The Digital Space is an open-plan, creative hub with computers set up with specialist software.

Course overview

With a focus on creativity, critical analysis, research and future-thinking, BA (Hons) Advertising will enable you to develop a solid understanding of the advertising and marketing communications industries.

Supported to develop your own strategic, innovative, ethical and sustainable advertising practice, you’ll consider consumers from both behavioural and psychological perspectives, and explore other key aspects that will help you to make well-informed, tactical and strategic decisions when creating advertising campaigns.

You’ll also develop your knowledge of both the practical and theoretical application of professional persuasive communication, and be encouraged to engage critically with practice and evaluation within the digital environment.

What to expect

This course will support you to:

  • Learn advertising by doing and making, supported by critical transferrable and employability skills.
  • Make choices to develop your subject interests across different option units. 
  • Understand the development of advertising and marketing communications industries, along with their contributions to commerce, culture and society, and including approaches to audiences and their behaviour. 
  • Apply research and evaluation in creative advertising campaigns.
  • Develop strategic and creative approaches to advertising for digital media, social media, television, radio and print.
  • Practice contemporary techniques using current and emerging advertising and digital marketing tools, work collaboratively with peers on and outside your course, and tell stories using the power of image and sound.

Industry experience and opportunities

With employability embedded throughout the course, you’ll gain industry experience through opportunities to work on live briefs and connect with industry speakers, guests and alumni. You’ll also build skills in audio-visual and digital content creation that support effective communication for change. 

In Year 2, the Professional Industry Practice unit will support you to apply for placements and collaborative opportunities through areas such as CV writing and interview workshops. In Year 3, the Creative Futures unit will support you to develop your online professional profile, network with industry professionals, and develop strategies for working in the creative industries. 

Previously, graduates from BA (Hons) Advertising have secured roles in global media companies such as Google, Vice, BBH, Droga5, Y&R London, AKQA, AMV BBDO and Twelve, and have been offered paid placements and internships at agencies including Portas, JWT London and MBA. Graduates of this course have also launched their own marketing and creative content consultancies or are pursuing freelance careers. 

Additionally, you’ll have the opportunity to undertake the Diploma in Professional Studies or the UAL Diploma in Creative Computing between Years 2 and 3 to enhance your learning experience and employability skills.

Mode of study

BA (Hons) Advertising runs for 93 weeks in full time mode. It is divided into 3 stages over 3 academic years. Each stage lasts 31 weeks.

Contact us

Register your interest to receive information and updates about studying at UAL.

Contact us to make an enquiry.

Course units

In common with all courses at University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Advertising qualification, you need to accumulate a total of 360 credits.

Year 1

Introduction to Advertising (20 credits) 

This unit will welcome you to your course and introduce you to our learning approaches. We’ll introduce the UAL Creative Attributes Framework as a tool for understanding your university journey and feature sessions on independent study, collaboration, academic writing and academic conduct. You’ll also be introduced to the key topics that will be developed throughout your course.

Applied Advertising and Concepts (20 credits)

This unit will introduce you to histories of advertising, along with consumer and marketing theories and debates which relate to the field. You’ll learn about the development of 20th- and 21st-century ideas in advertising, media and visual communications, and explore common themes and connections between advertising and culture.

Creative Foundations (20 credits)

Through a series of creative and technical workshops, this unit will provide a foundation for understanding and engaging with the creative process, from the early stages of creative thinking and skills development to realising and finalising creative outputs.

Persuasive Storytelling in Advertising (20 credits)

You’ll explore how successful advertisers of the past and present have defined their particular view of the world, and develop your own set of working practices and skills that will prepare you to produce work that can compete in the industry of the future. 

Media, Communications and Culture (20 credits)

This unit will introduce you to the broad field of communication studies by mapping and applying key theories and approaches. You’ll explore ways of thinking about the formation, transformation, and influence of the communications industries, and contextualise contemporary debates about related practices, texts and users. 

Platforms and Social Media (20 credits)

Providing an important foundation for understanding different platforms and social media from a range of socio-cultural perspectives, this unit applies project-based learning to not only examine their complexity, but also to consider how they can be used for promotional and creative communication.

Year 2

Consumer Intelligence and Brand Engagement (20 credits) 

You’ll be introduced to a wide range of consumer research studies in order to analyse consumer behaviour and psychology, which will lead to persona construction, customer journey mapping and behavioural economics. You’ll learn how to define and analyse consumers against a set of classifications, which will enable you to make effective decisions on behalf of brands, corporations and entrepreneurs.

Professional Industry Practice (20 credits) 

Supporting you to prepare for a career in advertising and creative communications, within the creative media industries, this unit will introduce different modes of working in the professional landscape. You'll be encouraged to reflect on your own interests and creative skills in relation to employability, and to explore industry-based experiences such as placements, internships, live briefs, and freelance working.

Global Media Businesses, Practices and Cultures (20 credits)

You’ll examine the changing ways in which global communications are organised, the connections between business and cultural aspects of the media and creative communications industries, and their relationship to wider processes of economic, political, social and cultural change. 

You’ll also consider different work practices in the creative and cultural industries, and identify the competencies and behaviours required to work successfully within them.

Digital Strategy (20 credits)

In this unit, you’ll explore integrated approaches to social media, multimedia and interactive media by planning, executing and evaluating a complete digital campaign. You’ll also have the option to study for an additional industry-accredited qualification with the Institute of Data and Marketing (IDM).

Communication Research Methods (20 credits)

You’ll be introduced to the research process by learning methods for data gathering and data analysis. With a focus on research outcomes, you’ll be supported to then apply these techniques to your written work as well as your creative practice, and to propose a research project in your final year.

Level 5 Option Unit (20 credits)

This unit will enable you to choose an option that supports the further development of your creative production skills.
Recent units offered have included:

  • Content Creation: Digital and Web
  • Content Creation: Film and Video
  • Content Creation: Podcasting and Audio
  • Professional Skills: Building Brands
  • Professional Skills: Data and Social Media Analysis
  • Professional Skills: Influencer Marketing Communications

Year 3

Dissertation (40 credits)

In this unit, you’ll undertake an independent research project based on a question relating to the contemporary advertising industry, which can be accompanied by an incorporated creative project.

Final Major Project (40 credits)

You’ll develop several content-led solutions for various brands and products using creative practice and strategic thinking in response to your clients‘ challenges.

Creative Futures (20 credits)

In this unit, you‘ll explore potential career options and postgraduate opportunities to prepare for life after graduation. 

Reflecting on your journey throughout the course, you’ll identify your skills, strengths and aptitudes alongside your aims and ambitions for the future before producing a 12- to 18-month action plan to help you consider your next steps.

Level 6 Option Units (20 credits) 

You’ll have the opportunity to choose from a range of research-based options and specialist topics to develop your interests across media and communications.

The following units will be offered each year:

  • Critical Sound Cultures
  • Futures Thinking
  • Information Warfares: Misinformation, Conspiracy and Extremism
  • Love in a Digital Age
  • Special Topics*

*Your selection of special topics may potentially include:

  • Comedy and Satire in Media and Communications
  • Community Management
  • Digital Humanitarianism
  • Food Cultures
  • Global and Indigenous Media
  • Rhetoric, Media and Political Communication

Optional Diploma between Years 2 and 3

Between Years 2 and 3 of the course, you’ll also have the opportunity to undertake one of the following additional UAL qualifications:

Diploma in Professional Studies (DPS) (Optional)

An optional, year-long learning opportunity which enables you to develop your professional skills by undertaking time out for industry experience. Supported throughout the year by academics, you’ll build on the knowledge gained on your course in a range of national or international locations, and graduate with an additional qualification of Diploma in Professional Studies.

Diploma in Creative Computing (Optional)

Between Years 2 and 3, you can undertake the year-long Diploma in Creative Computing. This will develop your skills in creative computing alongside your degree. After successfully completing the diploma and your undergraduate degree, you’ll graduate with an enhanced degree: BA (Hons) Advertising (with Creative Computing).

Learning and teaching methods

  • Lectures
  • Seminars
  • Tutorials
  • Workshops
  • Project work
  • Individual and group work
  • Self-directed learning
  • Critiques
  • Industry guest speakers
  • Study trips and visits as appropriate
  • Assessed assignments
  • Online learning
  • Peer learning

Assessment methods

  • Reports and essays
  • Individual and group projects
  • Individual and group portfolios
  • Advertising pitches
  • Audio-visual content creation
  • Presentations
  • Research projects including dissertation and Final Major Project
  • Reflective statements
  • Formative Assessment

How to apply

Information for disabled applicants

UAL is committed to achieving inclusion and equality for disabled students. This includes students who have:
     
  • Dyslexia or another Specific Learning Difference
  • A sensory impairment
  • A physical impairment
  • A long-term health or mental health condition
  • Autism
  • Another long-term condition which has an impact on your day-to-day life
Our Disability Service arranges adjustments and support for disabled applicants and students. Read our Disability and dyslexia: applying for a course and joining UAL information.

Entry requirements

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

The standard minimum entry requirements for this course are:

80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:

  • A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4).
  • Merit, Merit, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, Business/ Business Studies, IT & Computing, Media).
  • Merit at UAL Extended Diploma.
  • Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Marketing, Humanities and Social Sciences).
  • OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum 

And 3 GCSE passes at grade 4 or above (grade A*-C)

APEL - Accreditation of Prior (Experiential) Learning

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience;
  • The quality of the personal statement;
  • A strong academic or other professional reference;
  • A combination of these factors.

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English language requirements

  • IELTS level 6.0 or above, with at least 5.5 in reading, writing, listening and speaking.

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol. Please check our English language requirements page for more information.

Selection criteria

The details on your UCAS application (including the academic reference and your personal statement) will be assessed against the following criteria:

  • A considered interest and ambitions in advertising and related communications industries.
  • Open to experimentation in both practical and theoretical learning, to nurture a strong interest in visual imagery and changing technology.
  • An understanding of the need for a critical and analytical approach (through research and practice) to this area of study.
  • Commitment to the study and development of your own creative practice and subsequent career opportunities.

Personal statement advice

This is an important part of your application and should demonstrate to the team that you are interested in advertising, and that you have thought carefully about why you want to study on this course. 

You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC. 

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future. 

State what you personally would bring to the course, and explain what motivates you to learn, explore and experiment.

Please note: This course does not require a portfolio as part of the application.

Making your application

Places available 2022/23

This course has places available for 2022/23 entry. If you don’t need a student visa to study in the UK, complete our self-apply form.

Please note that the guidance below relates to the main UCAS application process. To find out how to apply for a course starting in September 2022, read our Guide to applying through Clearing.

Applications for 2023/24 entry will open in Autumn 2022.

Apply for this course though Universities and Colleges Admissions Service (UCAS), where you'll need to provide the following information:

  • University code: U65
  • Course code: N561

London College of Communication courses are listed under University of the Arts London.

Application deadline

We recommend you apply by 26 January 2022 for equal consideration. However this course will consider applications after that date, subject to places being available.

Deferring your place

This course accepts requests from offer holders to defer their place for one academic year. Deferral requests are granted on a first-come, first-served basis until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

Transfers

If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, you can transfer to:

  • Year 2, if you’ve completed 120 credits in Year 1
  • Year 3, if you’ve completely 240 credits in Years 1 and 2

Apply via UCAS and choose Year 2 or 3 for your POE (Point of Entry)

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and Year 1/Year 2 unit transcripts.

Referral to alternative UAL courses

The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.

Erasmus

For further information on Erasmus and UAL exchange schemes, please visit the Erasmus and Non-Erasmus Exchanges section on the UAL website.

Places available 2022/23

This course has places available for 2022/23 entry.

Please note that the guidance below relates to the main UCAS application process. To find out how to apply for a course starting in September 2022, read our Guide to applying through Clearing.

Applications for 2023/24 entry will open in Autumn 2022.

International applicants can apply through either of the following routes:

If you are applying through UCAS you will need the following information:

  • University code: U65
  • Course code: N561

London College of Communication courses are listed under University of the Arts London.

Further information on applying via UCAS is provided on the University Applying through UCAS page.

For full details on the application process, visit the Undergraduate application page, and for further advice for international applicants, please visit the UAL International Application page.

Immigration history check

You will be asked to complete an immigration history check to establish whether you are eligible to study at UAL. We will not be able to proceed with your application until you have submitted your completed Immigration History Form.

Application deadline

We recommend you apply by 26 January 2022 for equal consideration. However this course will consider applications after that date, subject to places being available.

Deferring your place

This course accepts requests from offer holders to defer their place for one academic year. Deferral requests are granted on a first-come, first-served basis until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

Transfers

If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, you can transfer to:

  • Year 2, if you’ve completed 120 credits in Year 1
  • Year 3, if you’ve completely 240 credits in Years 1 and 2

Apply via UCAS and choose Year 2 or 3 for your POE (Point of Entry)

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and Year 1/Year 2 unit transcripts.

Please be ready to provide an official document (translated into English) from your current university, explaining the learning outcomes of the units you have completed.

Referral to alternative UAL courses

The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.

Study abroad applicants

International undergraduate students can apply to join BA (Hons) Advertising for a period of up to three terms as a Study Abroad student.

Visit the Study Abroad page for details of how to apply.

After you apply

Communicating with you

After you have successfully submitted your application, you will receive an email confirming we have successfully received your application and providing you with your login details for the UAL Portal. We will request any additional information from you, including inviting you to upload documents through the portal. You should check your UAL Portal regularly for any important updates and requests.

If you have achieved or expect to achieve the standard entry requirements we will consider you for a place on the course.

We make our offers based on the strength of the whole application, and therefore don’t routinely invite applicants to interview.

International applicants may be invited to an online interview. Interview details will be sent via the UAL Portal.

Please add @arts.ac.uk to your contacts to ensure that you do not miss any important updates re: your application to UAL.

What happens next?

We will advise you of your application outcome through UCAS Track. If you are an International applicant and have applied directly or through an agent, we will notify you through the UAL Portal.

We invite all offer holders to attend one of our online Offer Holder events. This is your opportunity to meet the academic team and fellow offer holders, find out more about the course, and get a taste of what it will be like to study here.

Requesting feedback

This course receives a high number of applications, and we can’t provide feedback to everyone who is unsuccessful. We can only provide feedback after you’ve had an interview.

If you would like to request feedback – please email lcc.ukeu@arts.ac.uk if you are a Home or EU applicant, or lcc.international@arts.ac.uk if International. We are only able to provide feedback to you directly, or to someone you have told us in writing can receive it on your behalf.

Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

Fees and funding

Home fee

£9,250 per year

This fee is correct for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees may increase in future years for new and continuing students.

Home fees are currently charged to UK nationals and UK residents who meet the rules. However, the rules are complex. Find out more about our tuition fees and determining your fee status.

International fee

£23,610 per year

This fee is correct for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees for international students may increase by up to 5% in each future year of your course.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Scholarship search

Careers and alumni

Our graduates have gone on to work in some of the leading advertising and communications agencies in the world, taking the strong narrative skills acquired during the course into successful careers as creatives, content creators and account managers for advertising agencies, and production and film companies.

Graduates include:

  • Alfred Malmros, Head of Marketing at Jigsaw, Google
  • Carol Haidar, Industry Manager at Google
  • Daniel Liakh, Creative at BBH London
  • Oskar Der Jensen, Art Director at Co+Høgh Copenhagen
  • Alexander Hernesten, Creative at Anomaly
  • Kira Plagemann, Senior Producer at Amazon
  • Gaelle De Gasquet, Account Manager at Universal McCann
  • Luisa Bundy, Account Manager at Grey Partnership
  • Davide Russo, Creative Director at CGI Company, New York