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This course has places available. If you’re a UK or EU applicant, read our Guide to applying for a course starting this October and complete our self-apply form to make an application to UAL. If you’re an international applicant, complete our direct application form to apply.
For a full list of UAL courses open for 2020/21 entry, visit the Courses with places available page.
If you're thinking about applying, or you've applied for a pre-degree or undergraduate course starting in 2020/21, see guidance for prospective students during the Coronavirus outbreak.
BA (Hons) Advertising is a multi-award winning course with students gaining accolades at the British D&AD awards, the Young Creative Network, Cannes Future Lions and The One Club New York amongst others. It has been crafted to help you realise those essential skills you'll need for a successful career in the advertising industry.
The next Open Day for this course will be announced soon.
Graduate Jordan Troy Biko talks about his work as part of LCC Degree Shows and about his experience on the course.
Here Patrick talks about 2 briefs that he exhibited in his degree show which explore dealing with climate issues at festivals and getting more people to sign up for girl guides.
Işık talks about his work that won a Yellow Pencil at D&AD New Blood which explores the idea of a child being able to conduct a virtual orchestra using a Microsoft product.
After editors published his self-portrait on the PhotoVogue platform back in 2019, first-year student Fabio Modonutti developed his Apollo e Dafne series in February 2020.
BA (Hons) Advertising students Alice Pelizza, Armna Khan and Eszter Boldov were awarded a commendation at You Can Now's Student Awards programme 2018/19.
Students from both BA (Hons) Advertising and MA Advertising at London College of Communication have been recognised with prestigious awards at D&AD's annual New Blood festival of up-and-coming talent.
A creative partnership formed of two students from London College of Communication has been recognised with a prestigious award recognising the best of the world’s design and advertising talent.
Find out about the workspaces and studios that support Lens-Based and Audio-Visual practice.
Discover our printing techniques, from Lithographic Printing to Print Finishing and Bookbinding.
The Digital Space is an open-plan, creative hub with computers set up with specialist software.
If you choose BA (Hons) Advertising at London College of Communication you will be exposed to a variety of platforms. The course will prepare you as a multi-skilled communicator, developing your own unique creative voice and forward-facing approach.
You’ll be taught how to develop innovative thinking, creativity and enterprise skills and an understanding of the theoretical and practical aspects of every level of the advertising industry.
As a student on BA (Hons) Advertising, you will learn how to:
You will practise your craft and come to appreciate the conceptual, theoretical and practical aspects of advertising from strategy through to initial ideas, creative execution and client presentation.
You will work on a mix of academic and live project briefs set by industry, and opportunities to raise your profile through student competitions and self-initiated projects.
In doing this, you will draw on taught techniques for ideas-generation, research, consumer planning and storyboarding as well as pitching your idea for funding, and creatively realising your work to achieve strategic and brand goals.
You will leave the course having developed a very personal and professional approach to advertising, with a strong portfolio of work, having learnt how to think differently, in order to create your own future as a leader in this highly creative arena.
The academic year for this course is divided into 2 blocks.
The 1st block is of 15 weeks’ duration from late September to mid-February. In accordance with the University timetable, there will be a four week holiday in December.
The 2nd block is also of 15 weeks’ duration from mid-February to the end of June with a four week holiday for Easter.
BA (Hons) Advertising runs for 93 weeks in full time mode. It is divided into 3 stages over 3 academic years. Each stage lasts 33 weeks.
In common with all courses at the University of the Arts London, this course is credit rated. Years one and two must be passed to enter into year three. Your degree is attained through full completion of the third year.
This unit aims to introduce you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level.
It will orientate you to the practices and knowledge needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and your own self development.
Explore how successful advertisers of the past and present have defined and view their particular view of the world.
You’ll learn how to develop a set of working practices and skills that will lead you to eventually produce work that can compete in the industry of the future.
This unit will introduce you to the working practices of the global advertising universe.
Through investigation and exploration, you will discover how advertising professionals work, what they do and why they do it and, using practice-research, you will explore and develop your skills in their methods, procedures and techniques.
Build on the skills and techniques you have learned in Truths, Insights and Storytelling.
All your practical and theoretical research knowledge, understanding of advertising and communication skills will be brought to bear on developing a project that defines you as a creative practitioner.
This unit introduces you to histories, theories and debates which relate to the field of advertising.
It will focus on the development of twentieth and twenty-first century ideas in advertising, media and visual communications and explore the common themes and cross-fertilisations that occur between theory and culture.
Advertising is one of four courses within the Communications & Media Programme of the Media School. It sits alongside courses in PR, Media Communications and Contemporary Media Cultures, The Programme Option Unit allows students from all these courses to meet, mix, work together and get an authentic flavour of the programme as a whole. Option units have recently included Visual Communication, Global Media Cultures and Branding & Digital Marketing.
This year introduces you to the psychological and consumer behavioural aspects that underpin advertising communications, how they relate back to practice and give you the technological tools to future proof. Year two is an important step to enabling you to formulate ideas for your dissertation in the third year. Tutors will be on hand to help you develop the ideas that will eventually form your dissertation.
The aim of Advertising Futures is to future-proof your creative skills as a creative, for example as a content creator, advertising artist, art director or copywriter. It will give you the critical and practical tools to become self-sufficient in realising your creative concept through to the finished article, by engaging with cutting edge media and utilising them in the formulation of ideas for advertising communication.
You’ll be introduced to a wide array of research methods including qualitative, quantitative and ethnography. This will lead to persona construction, customer journey mapping and behavioural economics. All these concepts are key elements in account planning, persuasion and strategic advertising.
In this unit, you will explore social media, multimedia and integrated plus interactive media. You will be crafting, planning, executing and evaluating a complete digital campaign.
The aim of this unit is to broaden your perspective of how advertising fits into a larger mediated and digital framework, by providing conceptual tools that will build concrete connections with the other units taught in Year 2.
You will be given the opportunity to take part in a collaborative project with students on other courses or with real clients on live projects and in competitions when available.
This unit allows students from across the Communications & Media Programme to meet, mix, work together and get an authentic flavour of the programme as a whole. Recent option units offered have included Media Relations, Digital Cultures, and Film Theory & Cinematic Practice.
In year three you will develop your individual practice and consolidate learning outcomes in the culmination and creation of a portfolio of work and dissertation.
This unit is about entrepreneurship, enterprise and professional networking. We’ll help you to establish your professional presence within advertising networks and associations by supporting the development of a focused effort and skillset that enables you to do so.
This unit provides you with the opportunity to utilise the knowledge and analytical skills acquired on the course in relation to the critical and contextual study of advertising.
Work on a major project developing several content-led creative/strategic solutions for various brands and products. To do that you will engage in ‘practice-research’ – using practice and strategic thinking to answer your (and your clients’) problems.
Course Leader, BA (Hons) Advertising
Programme Director, Communications and Media
Lecturer, Communications and Media
Lecturer, Communications and Media
Senior Lecturer, Communications and Media
Lecturer, BA (Hons) Advertising
Associate Lecturer
We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.
We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.
The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.
80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:
And 3 GCSE passes at grade 4 or above (grade A*-C)
Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
Each application will be considered on its own merit but we cannot guarantee an offer in each case.
IELTS level 6.0 or above, with at least 5.5 in reading, writing, listening and speaking. Please check our main English language requirements page for more information.
All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.
The details on your UCAS application (including the academic reference and your personal statement) will be assessed against the following criteria:
This is an important part of your application and should demonstrate to the team that you are interested in advertising, and that you have thought carefully about why you want to study on this course.
You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.
You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future.
State what you personally would bring to the course, and explain what motivates you to learn, explore and experiment.
Please note: This course does not require a portfolio as part of the application.
This course has places available for 2020/21 entry – complete our self-apply form to make an application. Applications for 2021/22 entry will open in Autumn 2020.
Apply for this course though Universities and Colleges Admissions Service (UCAS), where you'll need to provide the following information:
London College of Communication courses are listed under University of the Arts London.
We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.
This course allows offer holders to defer. If you have an offer of a place, but you would like to defer starting for a year, please contact our Admissions Service as soon as possible via your UAL Portal. Make sure you check our Admissions Policy before requesting a deferral.
If you are an EU offer holder, it is important to consider that, from 2021-22, you may be charged International fees, which are higher. Read our Coronavirus guidance for prospective students for details.
If you are currently studying at another institution and have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course and wish to continue your studies at London College of Communication, you can apply to transfer to year 2 or year 3 respectively.
The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application.
Further information about the external student transfer policy can be found on the Office for Students Information page.
The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.
For further information on Erasmus and UAL exchange schemes, please visit the Erasmus and Non-Erasmus Exchanges section on the UAL website.
This course has places available for 2020/21 entry – complete our direct application form to apply. Applications for 2021/22 entry will open in Autumn 2020.
International applicants can apply through either of the following routes:
If you are applying through UCAS you will need the following information:
London College of Communication courses are listed under University of the Arts London.
Further information on applying via UCAS is provided on the University Applying through UCAS page.
For full details on the application process, visit the Undergraduate application page, and for further advice for international applicants, please visit the UAL International Application page.
International applicants, whether applying online via UCAS or through a UAL representative or by direct application, you will need to complete an immigration history check to establish whether you are eligible to study at UAL. If you do not complete the check, we will not be able to proceed with your application.
This course allows offer holders to defer. If you have an offer of a place, but you would like to defer starting for a year, please contact our Admissions Service as soon as possible via your UAL Portal. Make sure you check our Admissions Policy before requesting a deferral.
If you are currently studying at another institution and have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course and wish to continue your studies at London College of Communication, you can apply to transfer to year 2 or year 3 respectively.
The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application.
Further information about the external student transfer policy can be found on the Office for Students Information page.
The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.
International undergraduate students can apply to join BA (Hons) Advertising for a period of up to three terms as a Study Abroad student.
Visit the Study Abroad page for details of how to apply.
After you have successfully submitted your application, you will receive an email confirming we have successfully received your application and providing you with your login details for the UAL Portal. We will request any additional information from you, including inviting you to upload documents through the portal. You should check your UAL Portal regularly for any important updates and requests.
If you have achieved or expect to achieve the standard entry requirements we will consider you for a place on the course.
We make our offers based on the strength of the whole application, and therefore don’t routinely invite applicants to interview. To find out more, view our Undergraduate Application Process page.
International applicants may be invited to interview in person at LCC, or via Skype if overseas or unable to attend. Details of this interview will be sent via the UAL Portal.
We will advise you of your application outcome through UCAS Track. If you are an International applicant and have applied directly or through an agent, we will notify you through the UAL Portal.
We invite all offer holders to come to London College of Communication to attend one of our Offer Holder events. Offer holders will have the chance to meet the team, find out more about the course, and see our diverse and vibrant student community in action.
Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.
If you are offered a place for 2020/21 but wish to defer to 2021/22, information on how to do this and who to contact can be found in your offer letter.
International applicants will have to pay a pre-payment in order to defer. In all cases, deferred places will be held for one year.
£9,250 (2020/21).
Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our undergraduate tuition fees page for more information.
£22,920 (2020/21).
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.
Find out about the accommodation options available and how much they will cost.
There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.
Our graduates have gone on to work in some of the leading advertising and communications agencies in the world, taking the strong narrative skills acquired during the course into successful careers as creatives, content creators and account managers for advertising agencies, and production and film companies.
Graduates include:
