Applications closed 2019/20
Applications for 2019/20 entry to this course have now closed. Visit the ‘Courses with places available’ page for a full list of UAL courses that are open for application.
BA (Hons) Advertising is a multi-award winning course with students gaining accolades at Cannes Young Lions and Future Lions, D&AD UK and The One Show New York amongst others. It has been crafted to help you realise those essential skills you'll need for a successful career in the advertising industry.
Students from both BA (Hons) Advertising and MA Advertising at London College of Communication have been recognised with prestigious awards at D&AD's annual New Blood festival of up-and-coming talent.
A creative partnership formed of two students from London College of Communication has been recognised with a prestigious award recognising the best of the world’s design and advertising talent.
Find out about the workspaces and studios that support Lens-Based and Audio-Visual practice.
Discover our printing techniques, from Lithographic Printing to Print Finishing and Bookbinding.
The Digital Space is an open-plan, creative hub with computers set up with specialist software.
If you choose BA (Hons) Advertising at LCC you will be exposed to a variety of platforms. The course will prepare you as a multi-skilled communicator, developing your own unique creative voice and forward-facing approach.
You will be taught how to develop innovative thinking, creativity and enterprise skills and an understanding of the theoretical and practical aspects of every level of the advertising industry.
As a student on BA (Hons) Advertising at LCC, you will learn how to:
The course is structured to emulate a real-life advertising agency. You will practice your craft and come to appreciate the conceptual, theoretical and practical aspects of advertising from strategy through to initial ideas, creative execution and client presentation.
There will be a set programme of academic and live project briefs set by creative directors and there will be opportunities to raise your profile through student competitions and self-initiated projects. In doing this, you will draw on taught techniques for ideas-generation, research, consumer planning and storyboarding as well as pitching your idea for funding, and creatively realising your work to achieve strategic and brand goals.
You will leave the course having developed a very personal and professional approach to advertising, with a strong portfolio of work, having learnt how to think differently, in order to create your own future as a leader in this highly creative arena.
The academic year for this course is divided into 2 blocks.
The 1st block is of 15 weeks’ duration from late September to mid-February. In accordance with the University timetable, there will be a four week holiday in December.
The 2nd block is also of 15 weeks’ duration from mid-February to the end of June with a four week holiday for Easter.
All students are advised to set up a profile on portfolio.arts.ac.uk, UAL’s new portfolio platform, which can be done at any point during your time at LCC and will last for up to 12 months after graduation.
This platform is often used to source student work for promotional use on the website, social media and for print and can be a great way of getting your work seen. You may also be asked to have a portfolio profile for the selection process when it comes to degree shows.
In common with all courses at the University of the Arts London, this course is credit rated. Years one and two must be passed to enter into year three. Your degree is attained through full completion of the third year. Your degree classification is determined by the relative level of grades attained in the third year.
Units summary:
Units summary:
Units summary:
Information provided by the University is accurate at the time of first publication. Courses, however, remain subject to change. Changes may be necessary to improve the quality of educational services, in order to meet the latest requirements of a commissioning or accrediting body, in order to bring course content in line with best practice activities across the Higher Education sector, in response to student feedback, and/or due to a lack of student demand for certain units or options.
Events may arise outside of the reasonable control of the University which lead to changes to courses. Such events may include industrial action, civil disorder, severe weather, and changes in applicable laws and/or safety requirements.
If you have accepted a place on a course, we shall notify you of any changes as soon as reasonably practicable.
We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, use our register your interest form.
Course Leader, BA (Hons) Advertising
Associate Dean, Media School
Associate Lecturer
Lecturer, BA (Hons) Advertising
Senior Lecturer, BA (Hons) Contemporary Media Cultures
Programme Director, Communications and Media
We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.
We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.
The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.
80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:
And 3 GCSE passes at grade 4 or above (grade A*-C)
Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
Each application will be considered on its own merit but we cannot guarantee an offer in each case.
IELTS level 6.0 or above, with at least 5.5 in reading, writing, listening and speaking. Please check our main English language requirements page for more information.
All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.
The details on your UCAS application (including the academic reference and your personal statement) will be assessed against the following criteria:
Your application form is reviewed when you apply to the University. If you have achieved or expect to achieve the standard entry requirements we will consider you for a place on the course.
We make our offers based on the strength of the whole application, and therefore don’t routinely invite applicants to interview. To find out more, view our Undergraduate Application Process page.
This course doesn’t require you to provide a portfolio.
This is an important part of your application and should demonstrate to the team that you are interested in advertising, and that you have thought carefully about why you want to study on this course.
You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.
You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future.
State what you personally would bring to the course, and explain what motivates you to learn, explore and experiment.
Applications for 2019/20 entry for this course are now closed. Applications for 2020/21 entry will open in Autumn 2019.
Apply for this course though Universities and Colleges Admissions Service (UCAS), where you'll need to provide the following information:
London College of Communication courses are listed under University of the Arts London.
We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.
Home/EU applicants are permitted to make a deferred application. International applicants are not permitted to make a deferred application.
If you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course at another institution and wish to continue your studies at London College of Communication, you can apply to transfer to year 2 or year 3 respectively.
The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application.
Click here for important information about our UAL External Student Transfer Policy.
The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.
For further information on Erasmus and UAL exchange schemes, please visit the Erasmus and Non-Erasmus Exchanges section on the UAL website.
Applications for 2019/20 entry for this course are now closed. Applications for 2020/21 entry will open in Autumn 2019.
International applicants can apply through either of the following routes:
If you are applying through UCAS you will need the following information:
London College of Communication courses are listed under University of the Arts London.
Further information on applying via UCAS is provided on the University Applying through UCAS page.
For full details on the application process, visit the Undergraduate application page.
International applicants are not permitted to make a deferred application.
If you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course at another institution and wish to continue your studies at London College of Communication, you can apply to transfer to year 2 or year 3 respectively.
The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application.
Click here for important information about our UAL External Student Transfer Policy.
The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.
International undergraduate students can apply to join BA (Hons) Advertising for a period of up to three terms as a Study Abroad student.
Visit the Study Abroad page for details of how to apply.
After you have successfully submitted your application, you will receive an email confirming we have successfully received your application and providing you with your login details for the UAL Portal. We will request any additional information from you, including inviting you to upload documents through the portal. You should check your UAL Portal regularly for any important updates and requests.
International applicants may be invited to interview in person at LCC, or via Skype if overseas or unable to attend. Details of this interview will be sent via the UAL Portal.
International applicants, whether applying online via UCAS or through a UAL representative or by direct application, you will need to complete an immigration history check to establish whether you are eligible to study at UAL. If you do not complete the check, we will not be able to proceed with your application.
We will advise you of your application outcome through UCAS Track. If you are an International applicant and have applied directly or through an agent, we will notify you through the UAL Portal.
We invite all offer holders to come to London College of Communication to attend one of our Offer Holder events. Offer holders will have the chance to meet the team, find out more about the course, and see our diverse and vibrant student community in action.
Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.
If you are offered a place for 2019/20 but wish to defer to 2020/21, information on how to do this and who to contact can be found in your offer letter.
International applicants will have to pay a pre-payment in order to defer. In all cases, deferred places will be held for one year.
£9,250 (2019/20).
Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2019/20 academic year, subject to changes in the law.
Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.
£19,930 (2019/20).
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.
Find out about the accommodation options available and how much they will cost.
There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.
Our graduates have gone on to work in some of the leading advertising and communications agencies in the world, taking the strong narrative skills acquired during the course into successful careers as creatives, content creators and account managers for advertising agencies, and production and film companies.
Graduates include:
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