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The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

The standard minimum entry requirements for this course are:

80 UCAS tariff points gained at GCE Advanced (A) Level or equivalent. (A-level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Ideally your A-levels will be achieved at grade C or above.

Or

One subject at A-level achieved at grade C or above PLUS Foundation Diploma in Art & Design (Level 3/4). Additionally you will have achieved passes at grade C/grade 4 or above in at least three GCSE subjects including English.

Alternatively, you will be considered if you have achieved a minimum of 80 UCAS tariff points from one of the following qualifications:

• BTEC Extended Diploma
• UAL Extended Diploma in Art and Design
• Access to HE Diploma
• International Baccalaureate Diploma
• Equivalent EU or Non-EU qualifications

Additionally, you will have achieved passes at grade C or above in at least three GCSE subjects including English.

English Language Requirements (International/EU)

IELTS level 6.5 or above, with at least 5.5 in reading, writing, listening and speaking. Please check our main English language requirements page for more information.

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

APEL - Accreditation of Prior (Experiential) Learning

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

• Related academic or work experience;
• The quality of the personal statement;
• A strong academic or other professional reference;
• A combination of these factors.

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

The details on your UCAS application (including the academic reference and your personal statement) will be assessed against the following criteria:

• A considered interest in the discipline of public relations and an appreciation of its 'fit' within the world of communication
• An understanding of the need for a critical and analytical approach (through research and practice) to this area of study
• Commitment to the study and development of your own creative practice and subsequent career opportunities

How we assess your application

Your application form is reviewed when you apply to the University. If you have achieved or expect to achieve the standard entry requirements we will consider you for a place on the course. We make our offers based on the strength of the whole application, and therefore don’t routinely invite applicants to interview.

To find out more, view our Undergraduate Application Process page.

This course doesn’t require you to provide a portfolio.

Personal statement advice

This is an important part of your application and should demonstrate to the team that you are interested in public relations, and that you have thought carefully about why you want to study on this course. 

You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC. 

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future. 

State what you personally would bring to the course, and explain what motivates you to learn, explore and experiment.

We invite all offer holders to come to LCC, from January onwards, to attend one of our Offer Holder events. Offer holders will have the chance to meet the team, find out more about the course, and see our diverse and vibrant student community in action.

Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

Graduates from BA (Hons) Public Relations have a number of options open to them on completion of the course. A small percentage may opt to progress onto one of our MA courses and others will secure successful associate and account management roles in public relations and marketing industries in the UK and worldwide.

Some, for example, move into agencies on account handling, client-side roles, or even into completely new industries as a result of their skills in development and career mapping over the duration of the course. Other graduate destinations include further study for teaching certificates, starting their own businesses, consultancy and work within the local government.

Alumni include many successful professionals based in noted public relations and creative agencies, handling accounts for clients within corporate, public and third sector organisations, or indeed managing or directing public relations within an in-house communications department.