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The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

The standard minimum entry requirements for this course are:

80 UCAS tariff points gained at GCE Advanced (A) Level or equivalent. (A-level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Ideally your A-levels will be achieved at grade C or above.

Or

One subject at A-level achieved at grade C or above PLUS Foundation Diploma in Art & Design (Level 3/4). Additionally you will have achieved passes at grade C or above in at least three GCSE subjects including English.

Alternatively, you will be considered if you have achieved a minimum of 80 UCAS tariff points from one of the following qualifications:

• BTEC Extended Diploma.
• UAL Extended Diploma in Art and Design.
• Access to HE Diploma.
• International Baccalaureate Diploma.
• Equivalent EU or Non-EU qualifications.

Additionally, you will have achieved passes at grade C or above in at least three GCSE subjects including English.

If you are applying on the basis of your previous experience, you should apply as normal via UCAS. You will then be guided by the admissions team on next steps of the AP(e)L process, through either Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL).

If you have successfully completed year 1 of a degree course at another institution and wish to continue your studies at LCC, you can identify the point of entry as year 2 on your application, and consideration will be given by the course admissions tutor.

Language requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

• IELTS 6.5 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.
• You can check you have achieved the correct IELTS level on our language requirements page.

Student selection - what do we look for?

We make our offers based on the strength of the whole application, and therefore don’t routinely invite applicants to interview. The course admissions tutors will review the following key elements when making a decision on your suitability to join the course:

• They will review your personal statement.
• They will consider your qualifications (or projected results).
• They will review your academic or personal references.
• International applicants may be invited to interview in person at LCC, or via Skype if overseas or unable to attend.

This course doesn’t require you to provide a portfolio.

Personal statement advice

This is an important part of your application and should demonstrate to the team that you are interested in public relations, and that you have thought carefully about why you want to study on this course.

You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future.

State what you personally would bring to the course, and explain what motivates you to learn, explore and experiment.

Selection criteria

The details on your UCAS application (including the academic reference and your personal statement) will be used by the course admissions tutors to assess your suitability against the following criteria:

• A considered interest in the discipline of public relations and an appreciation of its 'fit' within the world of communication.
• An understanding of the need for a critical and analytical approach (through research and practice) to this area of study.
• Commitment to the study and development of your own creative practice and subsequent career opportunities.

Referral to alternative UAL courses

The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.

We invite all offer holders to come to LCC, from January onwards, to attend one of our Offer Holder events. Offer holders will have the chance to meet the team, find out more about the course, and see our diverse and vibrant student community in action.

Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

Graduates from BA (Hons) Public Relations have a number of options open to them on completion of the course. A small percentage may opt to progress onto one of our MA courses and others will secure successful associate and account management roles in public relations and marketing industries in the UK and worldwide.

Some, for example, move into agencies on account handling, client-side roles, or even into completely new industries as a result of their skills in development and career mapping over the duration of the course. Other graduate destinations include further study for teaching certificates, starting their own businesses, consultancy and work within the local government.

Alumni include many successful professionals based in noted public relations and creative agencies, handling accounts for clients within corporate, public and third sector organisations, or indeed managing or directing public relations within an in-house communications department.