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BA (Hons) Public Relations

College
LCC
Start date
September 2019
Course length
3 years
UCAS code
P210

Course summary

Prepare for a successful career in the growing and dynamic Public Relations (PR) industry. Discover how brands communicate ideas, products and services to diverse audiences, and how reputations are formed and maintained in a digital environment.

About this course

  • Apply for one of the top-rated BA (Hons) Public Relations courses in the UK. Public Relations at London College of Communication has scored 94% for overall satisfaction level in the National Student Survey 2018.
  • This course is strongly linked to industry, and taught by a team of public relations experts who also advise commercial clients.
  • You will explore public relations as a force in the 21st century and its relationship to marketing and advertising.
  • Learn key skills for building relationships in media relations, social media, event management, political communication.

Open Day

The next Open Day for this course is on Saturday 17 November

Book your place

Course stories

Richard Fogg

Curiosity made the PR pro

CCgroup CEO Richard Fogg Last month, LCC’s MA Public Relations students were recently joined by guest speaker and CCgroup CEO Richard Fogg, who […]

Facilities

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Lens-based and Audio-visual

Find out about the workspaces and studios that support Lens-based and Audio-visual practice.

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Printing and Finishing

Discover our printing techniques, from Lithographic Printing to Print Finishing and Bookbinding.

The Digital Space, London College of Communication.

The Digital Space

The Digital Space is an open-plan, creative hub with computers set up with specialist software.

Course details

What to expect

BA (Hons) Public Relations focuses exclusively on public relations and provides you with a comprehensive understanding of how it fits within the wider communications mix. You’ll learn about the essential management of reputation which is at the heart of all successful organisations and how to develop an awareness of the media and communication channels available to you in delivering public relations campaigns. Furthermore, you will be taught how to make the most of your creative ideas in support of organisational goals.

You will gain the skills required for communicating and promoting concepts, products and services to a wide range of audiences. Alongside this, you'll develop the knowledge of social and political affairs required to assist your creative response to the news agenda and more.

Practice in these areas is solidly underpinned by teaching across social, media and cultural theory so that you’ll be able to engage and contribute to the current debates and issues affecting the industry, as well as its many overlapping disciplines: sponsorship, marketing and advertising in the new digital environment.

Public relations is taught at London College of Communication both as a key function within strategic business management processes and as a driving force in society. The course draws on the College’s unique heritage to offer a broad perspective that is inclusive of business and culture.

The course is part of the Media School and offers a broad perspective of business and culture. Students will leave prepared and ready to add value to their chosen organisation’s reputation.

Showcasing your work

All students are advised to set up a profile on portfolio.arts.ac.uk, UAL’s new portfolio platform, which can be done at any point during your time at LCC and will last for up to 12 months after graduation.

This platform is often used to source student work for promotional use on the website, social media and for print and can be a great way of getting your work seen. You may also be asked to have a portfolio profile for the selection process when it comes to degree shows.

Course units

In common with all courses at the University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Public Relations qualification, you need to accumulate a total of 360 credits.

Year 1

Units summary:

  • Introduction to Public Relations (20 credits)
  • Creative Public Relations Practice (20 credits)
  • Digital Media (20 credits)
  • Media and Communication (20 credits)
  • Integrated Marketing Communication and Branding (20 credits)
  • The Business Environment (20 credits)

Year 2

Units summary:

  • Digital Public Relations and Communication (20 credits)
  • Media Relations (20 credits)
  • Planning Public Relations Campaigns (20 credits)
  • Public Relations Professionalism: Work-based Learning (20 credits)
  • Investigating Contemporary Communication (20 credits)
  • Collaborative Unit (20 credits)

Year 3

Units summary:

  • Reputation Management (20 credits)
  • Persuasion and Public Opinion (20 credits)
  • Agency Life (20 credits)
  • Major Project / Dissertation (60 credits)

Learning and teaching methods

  • Lectures
  • Seminars
  • Workshop sessions
  • Studio work
  • Personal and group tutorials
  • Study visits

Assessment methods

  • Portfolio
  • Group presentations
  • Essays
  • Analytical reports
  • Case study

Changes to courses

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example, because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, use our register your interest form.

Staff

Michal  Chmiel

Michal Chmiel

Course Leader, BA (Hons) Public Relations and Senior Lecturer, MA Public Relations

Antonio  Marques-Mendes

Antonio Marques-Mendes

Senior Lecturer, BA (Hons) Public Relations

Gareth  Thompson

Gareth Thompson

Course Leader, MA Public Relations

Riccardo  Benzo

Riccardo Benzo

Associate Lecturer, BA (Hons) Public Relations

Joanne  Woodman

Joanne Woodman

Associate Lecturer, BA (Hons) Public Relations and BA (Hons) Media Communications

Ruth  Butah

Ruth Butah

Associate Lecturer, Communications and Media programme

Adrian  Crookes

Adrian Crookes

Programme Director, Communications and Media

Sara  Marino

Sara Marino

Senior Lecturer, Communications and Media

Zoetanya  Sujon

Zoetanya Sujon

Senior Lecturer, Communications and Media

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

Home/EU/International

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

The standard minimum entry requirements for this course are:

80 UCAS tariff points gained at GCE Advanced (A) Level or equivalent. (A-level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Ideally your A-levels will be achieved at grade C or above.

Or

One subject at A-level achieved at grade C or above PLUS Foundation Diploma in Art & Design (Level 3/4). Additionally you will have achieved passes at grade C/grade 4 or above in at least three GCSE subjects including English.

Alternatively, you will be considered if you have achieved a minimum of 80 UCAS tariff points from one of the following qualifications:

  • BTEC Extended Diploma
  • UAL Extended Diploma in Art and Design
  • Access to HE Diploma
  • International Baccalaureate Diploma
  • Equivalent EU or Non-EU qualifications

Additionally, you will have achieved passes at grade C or above in at least three GCSE subjects including English.

English Language Requirements (International/EU)

IELTS level 6.5 or above, with at least 5.5 in reading, writing, listening and speaking. Please check our main English language requirements page for more information.

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

APEL - Accreditation of Prior (Experiential) Learning

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience;
  • The quality of the personal statement;
  • A strong academic or other professional reference;
  • A combination of these factors.

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

Selection criteria

The details on your UCAS application (including the academic reference and your personal statement) will be assessed against the following criteria:

  • A considered interest in the discipline of public relations and an appreciation of its 'fit' within the world of communication
  • An understanding of the need for a critical and analytical approach (through research and practice) to this area of study
  • Commitment to the study and development of your own creative practice and subsequent career opportunities

How we assess your application

Your application form is reviewed when you apply to the University. If you have achieved or expect to achieve the standard entry requirements we will consider you for a place on the course. We make our offers based on the strength of the whole application, and therefore don’t routinely invite applicants to interview.

To find out more, view our Undergraduate Application Process page.

This course doesn’t require you to provide a portfolio.

Personal statement advice

This is an important part of your application and should demonstrate to the team that you are interested in public relations, and that you have thought carefully about why you want to study on this course. 

You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC. 

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future. 

State what you personally would bring to the course, and explain what motivates you to learn, explore and experiment.

Making your application

You must apply for this course though Universities and Colleges Admissions Service (UCAS), where you'll need the following information:

  • University code: U65
  • Course code: P210

London College of Communication courses are listed under University of the Arts London.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

Making a deferred application (for entry in 2020/21)

Home/EU applicants are permitted to make a deferred application.

Entry to Year 2 or Year 3

If you have successfully completed year 1 of a degree course at another institution and wish to continue your studies at LCC, you can identify the point of entry as year 2 on your application, and consideration will be given by the course admissions tutor.

LCC will consider applications for entry at Year 3 in exceptional cases only.

Referral to alternative UAL courses

The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.

Erasmus

For further information on Erasmus and UAL exchange schemes, please visit the Erasmus and Non-Erasmus Exchanges section on the UAL website.

International applicants can apply through either of the following routes:

If you are applying through UCAS you will need the following information:

  • University code: U65
  • Course code: P210

London College of Communication courses are listed under University of the Arts London.

Further information on applying via UCAS is provided on the University Applying through UCAS page.

For full details on the application process, visit the Undergraduate application page.

Making a deferred application (for entry in 2020/21)

International applicants are not permitted to make a deferred application.

Referral to alternative UAL courses

The University operates a cross-referral system, where applicants can be considered for and offered a place on an alternative course, if the admissions tutor feels they are more suited to that course. If you wish to opt out of the cross-referral process you can do so at the application form stage.

Study abroad applicants

International undergraduate students can apply to join BA (Hons) Public Relations for a period of up to three terms as a Study Abroad student.

Visit the Study Abroad page for details of how to apply.


After you apply

We invite all offer holders to come to LCC, from January onwards, to attend one of our Offer Holder events. Offer holders will have the chance to meet the team, find out more about the course, and see our diverse and vibrant student community in action.

Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

Fees & Funding

Home / EU Fee

£9,250 (2018/19).

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2018/19 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

International Fee

£19,350 (2018/19).

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and Awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarship search

Careers and alumni

Graduates from BA (Hons) Public Relations have a number of options open to them on completion of the course. A small percentage may opt to progress onto one of our MA courses and others will secure successful associate and account management roles in public relations and marketing industries in the UK and worldwide.

Some, for example, move into agencies on account handling, client-side roles, or even into completely new industries as a result of their skills in development and career mapping over the duration of the course. Other graduate destinations include further study for teaching certificates, starting their own businesses, consultancy and work within the local government.

Alumni include many successful professionals based in noted public relations and creative agencies, handling accounts for clients within corporate, public and third sector organisations, or indeed managing or directing public relations within an in-house communications department.

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