Each unit of the Degree is credit-rated, the minimum unit size is 20 credits. There are 120 credits per year, and 360 credits make up the BA (Honours) degree.
Each unit descriptor indicates the number of learning hours associated with that unit. The proportion of hours devoted to types of learning will vary according to the purpose and nature of the unit.
In Year One, more emphasis is placed on directed learning. As you progress through the course, this emphasis shifts as you take responsibility for directing your own learning, moving towards the ultimate goal of being an independent learner.
Introduction to Contemporary Media Cultures (20 credits)
The unit considers a range of media texts and contexts including web-based media, film, television, advertising and news production.
Key Concepts in Media and Culture (20 credits)
This unit is designed to introduce you to the major models and concepts used in the study of contemporary media culture; examining institutions, practices and texts.
Identity and Difference (20 credits)
This unit examines key theories and concepts around the study of cultural identity, difference, affect, ethics and the politics of representation with a focus on visual culture and its theorisation.
Theory and Analysis in Media Culture (20 credits)
The unit assesses the way meaning in media texts is produced through the interrelationship between text and reader. It focuses on the range of critical methodologies available to the media student researcher.
Global Media Cultures (20 credits)
This unit explores the factors that have shaped these changes to media production and consumption, and their implications for national and cultural identities. Drawing on theories of globalisation and political economy, we will explore the landscape of contemporary media culture via a series of international case studies.
Students can choose one of the following:
- Advertising Theories and Contexts (20 credits, BA Advertising)
- Visual Communication (20 credits, BA (Hons) Media and Communications)
- Branding and Digital Marketing (20 credits, BA (Hons) Public Relations)
In your second year the theoretical approach shifts. Units are more tailored to very specific case studies.
We teach through the study of relevant academic materials alongside close readings of television and film texts. You also have the opportunity to explore these ideas through collaboratively producing short films.
In this year we more directly address the question of what it means to work in the media and how the 'nature of work' is changing.
Film Theory and Cinematic Practice (20 credits)
The objective of this unit is to provide you with an opportunity to draw on film theory and put it to use in the production of a short film, which draws on the major themes and debates covered in the unit.
Television and Its Futures (20 credits)
This unit examines how audiences are shaped by the multi-platform delivery of television and how cinema has been transformed into the contemporary landscape of international media distribution and exhibition.
From Audiences to Networks (20 credits)
This unit explores spectatorship and the formation of the audience within national and cosmopolitan contexts.
Professional Industry Practice (20 credits)
This unit will enable you to define and critically reflect on the challenges and possibilities that shape work in these industries, and to recognise and assess alternative modes of creative production.
Collaborative Project (20 credits)
The unit will introduce you to team skills and the roles and responsibilities associated with group working and additionally enable you to put into practice principles associated with personal and professional development.
Students can choose one of the following:
- Behavioural Insights (20 credits, BA (Hons) Advertising)
- Digital Cultures (20 credits, BA (Hons) Media and Communications)
- Convergent Media: From Radio to Podcasting (20 credits, BA (Hons) Media and Communications)
- Media Relations (20 credits, BA (Hons) Public Relations)
In year three you will focus in the first term on units that bring together key themes, concepts, debates and ideas from the degree; allowing you to explore them in more detail.
Interventions: Contemporary Media Activism (20 credits)
This unit explores the relationship between media, social change and ‘critical consciousness’. We ask: What is the role of alternative and social media in the shaping of today's world?
Digital Screen Cultures (20 credits)
The unit analyses the post-cinematic screen cultures, thinking about how film, for example, has been transformed by digital platforms.
The Critical Practitioner (20 credits)
This unit is your opportunity to produce a portfolio of work, which is either shown for public exhibition or produced for publication.
Major Project (60 credits)
Your final Major Project is a crucial part of your degree. This unit gives you the opportunity to focus on a piece of research developed around an area of study that you are particularly interested in.
Students produce either a written dissertation or a project that puts into practice the ideas of the course through the production of one or more media texts, created alongside a written critical reflection and analysis.