Rikke Holst – MA Graphic Branding and Identity

Rikke Holst is a brand designer and visual communicator who recently completed the MA Graphic Branding and Identity course at London College of Communication.

Originally from Denmark and now based in London, we caught up with Rikke to find out about her time on the course, her ambitions for the future, and her favourite things about living in the UK’s capital city….

Hi Rikke! Why did you choose to study this course and why LCC?

Working as a junior designer, I was getting increasingly interested in branding, but the industry can be tough for juniors and it can be difficult to be included in the real thinking and strategy behind the branding or identity making. I decided to study on MA Graphic Branding and Identity to gain more knowledge and confidence as a designer.

As far as I am aware, LCC is the only college in London to run a course in graphic branding, so it was a given that I'd come here. It was also an advantage that I had previously completed my BA in graphic and information design at LCC, so I was already familiar with the great facilities here.

The Bureaucratic Book by Rikke Holst.

What was your first impression of LCC when you joined?

My first impression back from when I started my BA was that it's a lot cooler on the inside than it might look from the outside!

And what’s your favourite thing about LCC now?

The enthusiasm and energy that the tutors bring to the course – it’s very inspiring and it makes you want to work as hard as you can (and I haven't even been bribed to say this!). Also the print and bookbinding facilities and the technicians working there are great and such a big help.

What’s the most interesting project you’ve worked on through your course so far?

Definitely my final major project. The different topics I have researched through the process have been really interesting, but the best part has been to experience how all of the techniques, principles and strategies we have learned throughout the course have come together and really make sense at the very last stage. It's not until now that I have finished that the whole thing really makes sense. I almost wish I could do the project all over again with the knowledge I now have.

What important piece of advice would you give to students thinking of studying this course?

It may not make complete sense until the very end, but it will change your understanding of design.

What three words would you use to best describe LCC?

Engaging, creative, knowledgeable.

Home bag by Rikke Holst.

Could you describe your style or what you try to achieve with your work?

That’s a tough one. I think my style is influenced by the audience that the particular project is aimed at. However, much of my work is either very data or very politically driven.

Name 3 things you couldn't be creative without:

MacBook, conversation, podcasts.

If you could work with any client in the world, who would it be and what would you want to work on?

Hmm… No one specific, but definitely some type of political party or organisation, somewhere with a bit of influence, but also somewhere with something on the line. I'd would be working on the branding. The strategy and the visuals, and the copy – well, everything really!

How have you found living in London, and where’s your favourite place to explore?

I have been in London for almost 8 years, it's been great and tough and really interesting. I love walking. I don't have one favourite place – I like walking and exploring all of London.

What are you hoping to achieve after you graduate?

First of all, to get a good and interesting job where I get to use all of the skills and techniques I have learned on the course. Secondly, I have this idea about a graphic think tank, but it has not quite been thought through yet.