Aliaa ElSherbini – MA Arts and Lifestyle Journalism

Photograph of Aliaa ElSherbini. Wearing a black top and against a dark background.
Image © Aliaa ElSherbini

Aliaa ElSherbini is a student on MA Arts and Lifestyle Journalism at London College of Communication (LCC).

How would you describe your practice (e.g. are you a photographer, designer, illustrator etc)?

Journalist and creator

Where are you from in the world?

Egypt

Why did you choose to study this course and why LCC?

I chose to study this course because it is one of a kind. It focuses on arts and lifestyle – a growing sector of journalism.

What was your first impression of LCC when you joined?

Very artsy, from the art installations, the exhibitions, to the people attending them.

And what’s your favourite thing about LCC now?

My favourite thing about LCC apart from the vibe, are its numerous facilities

What’s the most interesting project you’ve worked on through your course so far?

It is difficult to narrow it down just to one project as there were plenty, but I would say the collaborative unit because it was new and I have spent a whole term working on it.

We were put into groups of three or four and together we had to work with a client. My team and I had to work with purveyors of progressive working class entertainment Duckie on their Posh Club, where we created a small magazine and a promotional video about the events. This was a lot of fun but also challenging and new.

What important piece of advice would you give to students thinking of studying this course?

Don't be afraid to take chances and explore new topics.

Where are you working at the moment and what are some recent interesting projects you’ve worked on?

I'm currently interning at Cent Magazine, which is a cosy digital website and magazine focusing on art, fashion, music and lifestyle. I have recently been part of Oppose, our MA student zine and soon we'll be starting on a new edition.

Could you describe your style or what you try to achieve with your work?

I think my style is pretty casual and sarcastic. I always try to be as close to the reader as possible, entertain, intrigue and share with them.

Name three things you couldn't be creative without:

A social life, because the days when I'm at home are rarely the days that I get inspired. Another thing would be the internet, as it is the source of most my consumed content which also affects my vision and ideas.

If you could work with any client in the world, who would it be and what would you want to work on?

I would want to work with a women’s magazine, Cosmopolitan in particular, continue to break body stigmas and sexual taboos.

How have you found living in London, and where’s your favourite place to explore?

I've found my time in London fast-paced and dynamic. My favourite area in London has to be Soho, it's full of life and there's always something to do there.