Angela Cannavo and Nadia Conti – MA Advertising
Angela Cannavo and Nadia Conti are graduates of MA Advertising at London College of Communication. They talk about their time on the course and their current placement with creative agency, Bandstand.
How would you describe your practice (e.g. are you a photographer, filmmaker, designer, illustrator etc)?
We are a creative team. Angela (copy) plays with words, Nadia (art) with software.
What did you study at LCC and what year did you graduate?
We studied MA Advertising and we graduated in 2016.
Where are you from in the world?
We are both Italian.
Why did you choose to study this course and why LCC?
We decided to take MA Advertising at LCC because after our BA in Communication Design we both wanted to specialise in advertising. We wanted to balance theory and practice and LCC was the only place in London to inform the latter with the former.
What is the most important thing you learned while studying on your course?
The strategic use of media. Creatives generally tend to think of the medium first and then force the idea into it. However, ideas are stronger when the medium is a strategic feature.
Where are you working at the moment and what are some recent interesting projects you’ve worked on?
We are currently on a placement at Bandstand, a small creative agency based in Central London. We've mainly conceived digital campaigns for their current clients, such as TEMPUR mattresses, and various competitive pitches.
Name three things you couldn't be creative without:
Pizza, anxiety and cheesy music. Pizza is key to achieve everything.
If you could work with any client in the world, who would it be and what would you want to work on?
We'd love to work with Nutella. We grew up with their commercials being the best advertising material on TV, so we would love to bring that heritage and feel on new digital channels.
What drives you to succeed?
We are perfectionists. We don't settle down with the first idea or a cheap execution because we have seen that a polished presentation can say as much as a clever line.
Where in London do you (or did you used to) go when you need a little inspiration?
National Portrait Gallery and Regent's Park. Great personalities and lovely green spaces are endless sources of creativity!
See examples of their work here - angeandnadi.com