Sarah Armstrong Wilson — BA (Hons) Design for Art Direction

Image of Sarah Armstrong Wilson's project 'Mixed Medicine and Aesthetics' project.
'Mixed Medicine and Aesthetics' project by Sarah Armstrong Wilson

Sarah Armstrong Wilson, originally from a graphic design background, has been inspired by her course and what LCC has to offer.

How would you describe your practice (e.g. are you a photographer, designer, illustrator etc)?

Graphic Designer and Art Director in the making.

Where are you from in the world?

Edinburgh, Scotland 

Why did you choose to study this course and why LCC?

It was mostly curiosity. Coming straight from a graphic design based course I wanted to mix things up a bit and try out new things and this course seemed perfect for that.

What was your first impression of LCC when you joined?

Big and busy.

And what’s your favourite thing about LCC now?

From day one the facilities have always been my favourite thing about LCC. It makes me appreciate just how important process is to make my work stand out.

Image: Sarah produced a 20 page booklet for her course under the theme of 'Mother Tongue'
Part of Sarah Armstrong Wilson's 'Mixed Medicine and Aesthetics' project.


What’s the most interesting project you’ve worked on through your course so far?

I would say that every brief pushes us to come up with an interesting outcome but for me a stand out was my first project at LCC.

It was the first time I had really played with tone of voice and I had a lot of fun playing with different materials and outcomes.

What important piece of advice would you give to students thinking of studying this course?

Take every opportunity you get to play and expand your practice.

What three words would you use to best describe LCC?

Buzzing, creative and versatile.

Where are you working at the moment and what are some recent interesting projects you’ve worked on?

At the moment I am working on a project that involves a collaboration with a fellow Design for Art Direction student and five photography students to come up with a five-minute video on the Anthropocene. This is the first time I have really worked with photographers and so far it has been a great learning experience. 

Last year, I worked on a newspaper with a few of my classmates that mixed medicine and aesthetics. The project pushed the boundaries of your typical medical journal through articles, interviews with medical professionals and colourful vibrant art directed shoots. This brought the newspaper to life. We are hoping to expand the project later this year so keep your eyes peeled for 52.

Image: Image of Sarah A Wilson's Project 52
Project 52 by Sarah Armstrong Wilson


Could you describe your style or what you try to achieve with your work?

I tend not to take myself too seriously and let my tone of voice and language do the talking.

Name three things you couldn't be creative without:

The three I’s: InDesign, Instagram and Internet.  

If you could work with any client in the world, who would it be and what would you want to work on?

This is pretty relevant to a dream project brief that I'm currently working on. I have pages and pages of clients, collaborators and ideas that I would like to develop. It pretty much ranges from working with Kanye West to Coca-Cola so it would be difficult to pick just one.

How have you found living in London, and where’s your favourite place to explore?

I have fallen in love with big cities. I don’t think I could live anywhere that doesn’t have the same buzzing atmosphere that London does.

One of my favourite places to explore is Bond Street at night when the stores are locked up and the streets are almost empty. It's great just to wander and look in the shop windows at their displays. The Southbank is always nice for a night time wander as well.

What are you hoping to achieve after you graduate?

I want to be an art director. I know that used to be a role that you had to work up to throughout your career but times are changing and with this course who knows what is going to happen when we graduate. We’re given all the tools. It’s just about how we plan on using them. I plan on putting mine to good use.


Instagram: sarah_wils0nx