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Concept art for Hannah's Southend project, which reads: 'Let your inner child run free'.

BA (Hons) Graphic Branding and Identity student selected for D&AD’s 2020 New Blood Festival Ones to Watch

Written by Chloe Murphy
Published date 28 July 2020

A jury of over 40 industry experts has recognised London College of Communication's Hannah Tunley as one of the most promising new talents in graphic and communication design.

D&AD is a non-profit association which has been inspiring creative thinkers since 1962. Their community was founded to celebrate the best work across design and advertising while encouraging movement towards a fairer, more sustainable future.

One of the core aims of D&AD is to support the next generation of creative talent. In this year's D&AD New Blood Festival Ones To Watch list, graduating BA (Hons) Graphic Branding and Identity student, Hannah, was highlighted as one of the most exciting new names in the industry.

As a creative designer and strategist, Hannah creates bright, memorable visuals that capture brand personality through illustration and design. Her website features a range of responses to briefs developed throughout her time at LCC, including concept designs for Shift, Missguided and Ford.

Concept artwork for Hannah's Southend project which reads: 'Let your inner child run free'.
Image credit: Hannah Tunley.

"An amazing surprise"

We chatted to Hannah about the highlights of her portfolio so far, the inspiration behind her work, and her determination to stay creative during lockdown.

Congratulations on being named as one of the 2020 D&AD New Blood Festival Ones to Watch! What was your reaction when you heard the news?

Being selected as ‘One to Watch’ was an amazing surprise. I first heard about D&AD when I studied graphic design in sixth form about 6 years ago, and I’ve always wanted to achieve a D&AD accolade ever since.

Concept art for Flink Drinks: a yellow drinks can surrounded by a chilli pepper, ice, ginger and a sliced orange.
Image credit: Hannah Tunley.

"The idea was sparked after listening to a podcast"

Tell us about the Flink Drinks concept from your portfolio.

I developed Flink in response to the 2020 BrandOpus Chrysalis brief, which asked students to create a drinks brand with a functional benefit beyond refreshment.

The idea for Flink was sparked after listening to a podcast called Millennial Love, where two hosts were discussing the idea of sober dating and how unnerving that would be for them.

This got me thinking about just how many situations we find ourselves in where we rely on alcohol as a confidence boost. Through my research, I knew that adaptogens and nootropics could bring about a confident feeling by reducing anxiety - whether it be dating, going on a night-out, or going to a party with a room full of people we don’t know, we love to rely on a sip of dutch courage. So, ‘dutch courage’ became a buzzword for the project, which led to the brand creation of Flink: literally the Dutch for courage!

Black and white illustrations of Southend.
Image credit: Hannah Tunley.

"How lovely it can look"

What have you most enjoyed working on throughout your time on the BA (Hons) Graphic Branding and Identity course at LCC?

For my final year, I had the opportunity to start my own self-initiated project, so I chose to rebrand Southend-On-Sea.

While living in London, I noticed how many people would opt for Margate or Brighton for their trip to the seaside, but not necessarily Southend.

Through my rebrand, I wanted to highlighted everything Southend has going for it and what makes it unique. I opted for bright colours inspired by the seafront and illustrated some of its unique features. It was also fun to photograph Southend and show people how lovely it can look.

Concept art for a postcard which reads 'You're never too old for a 99'.
Image credit: Hannah Tunley.

"I've been able to think of ways to spark creativity again"

What has been your experience of staying inspired during lockdown?

Lockdown has been very up and down. I never would have predicted that I’d be finishing university while sitting in my childhood bedroom.

I’ve realised just how much I thrive off being around other creatives. Looking at other people's work, getting casual feedback and throwing around ideas really helps my process! Being in lockdown has hindered that a little, but I’ve eventually been able to find ways to spark my creativity again.

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