VJ Choolun
Profession
Senior Lecturer, BA Illustration and Visual Media
College
London College of Communication
Email address
Biography
VJ Choolun is an artist, designer, and multi-disciplinary visual communicator whose creative practice is grounded in the investigation of the relationship between creativity, technology and human experience. At its core lies an enduring interest in how we understand ourselves and the world we inhabit and a practice of art, design and narrative that attempts to give form to the thoughts, feelings, memories and sensations which defy clear articulation.
A Senior Lecturer on the BA (Hons) Illustration and Visual Media course at London College of Communication, VJ has taught at LCC since 1999. His practice as a tutor is built upon the premise that curiosity, experiment and reflection are essential in the cultivation of creativity, fostering links between disciplines, the use of new technologies and developing unique ways of seeing and communicating.
With a background in Fine Art and Graphic Design at Camberwell College of Arts, much of VJ’s career has been spent across both analogue and digital disciplines. His practice spans illustration, moving image, branding, interactive design and visual storytelling and consistently aims to combine artistic intuition with academic research and critical investigation. Informed by fields as disparate as semiotics, psychology and systems thinking, he explores the nature of image as a communicative entity for meaning, emotion and shared human experience.
A common theme underpinning much of VJ’s output is an enduring intrigue with the inner landscape; investigating not merely what we perceive visually, but what we feel, recollect, imagine and hope for. This particular interest has informed much of his recent research and engagement with rapidly evolving technologies such as artificial intelligence robotics, and digital worlds not as an end in themselves but as emerging vehicles for future creative, communication and human engagement.
Over the last three decades VJ has taught and mentored students of diverse cultural and international backgrounds, developing a reputation for creativity of thought, encouragement and fostering the emergence of each student's unique creative voice; art and design viewed not as a production of objects but as a means of developing an understanding of ourselves, each other and the world we collectively co-create.