Valerie Mace is the Course Leader for BA (Hons) Design for Branded Spaces at London College of Communication (LCC).
Valerie's interdisciplinary profile is reflected in her interests in spatial design, branded spaces, public interiors and urban environments. She recently developed BA (Hons) Design for Branded Spaces – a new course at LCC.
In recent years I have found it increasingly difficult to define my design and research practice using traditional categories simply because the nature of my work is so much more diverse and undisciplinary.
Valerie joined LCC in 2003 as a lecturer in digital drawing and developed an e-learning site for Vectorworks as part of a pedagogic research project. As a spatial designer, Valerie usually works with 3D architectural environments and has more recently been integrating photography, information design, film and time-based media into her work. Her past students have received three D&AD students’ awards in the environmental design category.
In 2016, Valerie received the UAL Teaching Award for excellence in teaching. The award is organised by the Students' Union and voted for by UAL students. Her research is at the forefront of the discipline and her teaching is influenced by what she sees as the exciting and transformational future for designing spaces.
Valerie's research interests are situated in spatial and sensory practices with a focus on atmospheres in the built environment. She was invited as a guest lecturer on Spatial Experience at the RCA, completed a thesis on Interior Practices in Urban Environments and published a series of papers, notably Re-Imaging the Environment for the 2013 Electronic Visualisation and the Arts conference in London, Sensing the Urban Interior for the 2014 [In]Arch conference at Universitas Indonesia in Jakarta, and The Transfigured Phenomena of Domesticity in the Urban Interior for the 2015 Urban + Interior IDEA Journal. Valerie is currently enrolled on a Doctoral programme in Spatial Practices at Central Saint Martins.
I work with spaces but projects today demand highly sophisticated creative practices which straddle ground and relationships between interior and exterior spaces, communication, experience, technology, psychology, ecology and sustainability.
We are talking about spaces designed for people with all the wonderful complexities that it entails. I believe working in design has never been more exciting.
View the BA (Hons) Design for Branded Spaces course page