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Valerie Mace

Course Leader, BA (Hons) Design for Branded Spaces
London College of Communication
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Valerie  Mace


Valerie is the Course Leader for BA (Hons) Design for Branded Spaces at London College of Communication.

This innovative course integrates interdisciplinary practices to activate new practices at the intersection of spatial and experience design, technology and storytelling. As Course Leader and external examiner, Valerie has gained extensive experience in pedagogies and curriculum developments.

In recent years I have found it increasingly difficult to define my design and research practice using traditional categories simply because the nature of my work is so much more diverse and undisciplinary.

With a background in interior and spatial design, Valerie ran the BA (Hons) Spatial Design and Interior Design courses at LCC, taught on the BA (Hons) Interior Design and MA Social Innovation and Sustainable Futures. She regularly contributes lectures and workshops across universities including, the Royal College of Arts, Central St Martins, ESDI Higher School of Design (Spain), Politecnico do Milano (Italy) and the University of Navarra (Spain).

Valerie is passionate about teaching and learning in design education and is the recipient of three Outstanding Teaching Awards, in 2013, 2016 and 2020.

Valerie develops international partnerships for the Design for Branded Spaces course with a network of universities across Europe and further afield in Canada and Australia. Working with a network of expert tutors and alumni from the course she also oversees partnerships with industries for students on the course including the Stanley Kubrick Archive, Alexandra palace, MUZA Heritage Malta, Hirsh and Mann, Harlequin Design, Sybarite, Orwell and Austin, and Viron.

Valerie’s research is situated in spatial and sensory design, promoting multi-sensory and emotional design perspectives to investigate and enhance the relationship between people and environments. In her PhD research, Valerie explores how spatial design can cultivate positive emotional connections. She is also guest editor on "Multisensory Research and Design for Health and Wellbeing in Architectural Environments", a Special issue of the International Journal of Environmental Research and Public Health.

I work with spaces but projects today demand highly sophisticated creative practices which straddle ground and relationships between interior and exterior spaces, communication, experience, technology, psychology, ecology and sustainability.

We are talking about spaces designed for people with all the wonderful complexities that it entails. I believe working in design has never been more exciting.

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View the BA (Hons) Design for Branded Spaces course page