In common with all courses at the University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Design for Branded Spaces qualification, you need to accumulate a total of 360 credits.
- Introduction to Design for Branded Spaces (20 credits)
- Interactions in Branded Spaces (40 credits)
- Contextual and Theoretical Studies 1 (20 credits)
- Branding and Spatial Identity (40 credits)
In the first year, you will learn principles of experiential spatial design, brand values and interaction, alongside essential skills and knowledge to navigate through the course and College environments.
You will be introduced to key research and design methods, analogue and digital design tools and techniques, and the theories and debates that will give you the confidence to generate and articulate design solutions.
- Spatial Experiences and Narratives (40 credits)
- Professional Practices (20 credits)
- Collaborative Projects (20 credits)
- Contextual and Theoretical Studies 2 (20 credits)
- Branded Spaces Futures (20 credits)
The second year provides you with the opportunity to apply and expand your practical, critical and analytical skills to collaborative and live projects while developing your knowledge of professional practices.
You will further extend your knowledge of experiential spatial design into narrative space and utilise forecasting tools and techniques to learn how to anticipate future scenario where design is a catalyst for change. You will also develop a broader knowledge and understanding of historical, social, practical, theoretical and cultural developments.
- Design for Branded Spaces Major Project (60 credits)
- Contextual and Theoretical Studies 3 (40 credits)
- Contextual and Theoretical Studies 3 with Practice (40 credits)
- Entrepreneurial Practices (20 credits)
The third year aligns with your desired progression after the course. You will apply creative design, critical thinking, technical knowledge and the skills developed in years one and two into an extended personal design project, with the opportunity to take part in an international design competition.
You will apply your knowledge and analytical skills related to culture and critical theory to the realisation of a self-initiated piece of written work, with the option to integrate with practice. You will also expand your knowledge of professional practices.
Teaching and learning methods
The BA (Hons) Design for Branded Spaces is a practice-based professionally oriented course, which combines theory and practice in a project-led curriculum using interdisciplinary perspectives. The curriculum has a professional focus with a strong emphasis on the development of branding and experience design practices for brand spaces mediated by technologies, strategic thinking and speculative design methods.
The course reflects current knowledge, debates and issues within the discipline and also explores future developments, providing students with the ability to anticipate future needs. The course incorporates professional practices and strategic thinking, which combined with an innovative and entrepreneurial mind-set, gives students the knowledge, confidence and competitive edge they need to successfully follow their career path.
The course will use innovative pedagogies to enhance the student’s education development such as; maker faires/spaces, design thinking pedagogies, and by using personal learning networks as means of connecting with relevant professional practitioners.
It also is taught using active teaching and learning methods, interactive lectures and large group learning, hands on workshops and peer-led seminar learning, individual and group tutorials, self directed learning, guest speakers, study trips, formative and summative assessment.
The course places an emphasis on collaborative practices, especially but not exclusively in year 2, where students can have the opportunity to work with students from other courses at LCC and other colleges/universities in the UK and abroad as well as with selected organisations/business/designers on live projects.
The course will implement the use of technologies to enhance learning. Moodle is used as a primary platform and complemented by UAL Teaching and Learning Exchange recommended apps.
Self-directed learning: students engage in independent study time, on or off site, to research, write and prepare for weekly activities and assignments, and to extend their subject knowledge and connections.
The course outcomes are assessed using the following assessment methods:
- Practical project work.
- Computer based activities
- Prepared writing
- Responses to case studies
- Oral presentation
- Personal presentations of prepared work
- Simulations and role plays
- Workshop based activities
- Written research projects
- The creation of a portfolio of collection of work, which may contain a number of different elements
Changes to courses
Information provided by the University is accurate at the time of first publication. Courses, however, remain subject to change. Changes may be necessary to improve the quality of educational services, in order to meet the latest requirements of a commissioning or accrediting body, in order to bring course content in line with best practice activities across the Higher Education sector, in response to student feedback, and/or due to a lack of student demand for certain units or options.
Events may arise outside of the reasonable control of the University which lead to changes to courses. Such events may include industrial action, civil disorder, severe weather, and changes in applicable laws and/or safety requirements.
If you have accepted a place on a course, we shall notify you of any changes as soon as reasonably practicable.
We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, use this register your interest form.