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Spotlight On: Saskia Hinger, MA Design Management and Cultures – LCC Postgraduate Shows 2019

Screenshot of website which asks the question 'What is artificial intelligence?'
Screenshot of website which asks the question 'What is artificial intelligence?'
Image © Saskia Hinger
Written by
Jake May
Published date
20 November 2019

Students from MA Design Management will be exhibiting an array of innovative and boundary-pushing projects to prospective employers, industry, the public, and friends and family, as part of LCC Postgraduate Shows 2019.

The course will be showing in LCC Postgraduate Shows 2019: Show 2 alongside students across graphic design, film, data visualisation, games design, branding, virtual reality and more, with a Launch Event on 4 December and exhibiting from 5 – 7 December.

Get an idea of what to expect at LCC Postgraduate Shows 2019 as we shine a spotlight on just a handful of the projects set to go on show from the next generation of leading creatives spanning the always-evolving disciplines of design, media and screen...

Saskia Hinger

Artificial Intelligence in the Product Design Process

Screenshot of website which asks the question 'What is artificial intelligence?'
Image © Saskia Hinger

In Saskia's words...

"Artificial Intelligence in the Product Design Process explores the enhancement possibilities of AI technologies in the product design process and development of a concept to make this knowledge accessible to product designers. Triggered by the prominent discussions around the term ‘Artificial Intelligence’ (AI), the initial question arose how product design is affected.

"The aim of this thesis is to further the inclusion of currently available AI technologies in the product design field. For this, the possibilities of AI technologies in the product design process are explored and a concept to make this knowledge accessible to designers and design managers is developed.

"The outcome envisions a website that provides an overview of the product design process steps and how currently available AI technologies can add value to them. To continuously extend the overview with new AI breakthroughs and exemplary experiences with the tools, a platform concept is developed that allows contributions by users."

Follow Saskia on Instagram, view Saskia's LinkedIn or explore the animated content prototype to find out more.


LCC Postgraduate Shows 2019: Show 2 takes place from 5 – 7 December.

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