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Sarah Yan Gu

MA Media, Communications and Critical Practice Alumni
London College of Communication
Person Type
Sarah Yan  Gu


What did you study at LCC and what year did you graduate?

MA Media, Communications and Critical Practice, 2018

Where are you from in the world?

Shanghai, China

What attracted you to the course?

I’ve already worked for several years in the creative industry, however what I studied for my BA was not really relevant, so I wanted to do a MA where I could learn the theories behind my daily practices and also explore more that I could do in this field.

I did some research and found LCC a good balance. This course provides the media theories that I wanted to engage, and it’s in a more up-to-date and critical way, and the practical part is very hands-on, you get to work creatively and collaboratively.

Tell us about your professional experience, who you’ve worked with and any interesting projects you have worked on…  
I’ve been working in the creative industry for almost six years. Last three years before I came to do this MA, I worked as an editor for a leading Chinese lifestyle magazine LOHAS (Lifestyle of Health and Sustainability). I interviewed many people leading a sustainable lifestyle — how they produce and eat seasonal food, live in as low waste as possible, put environmental awareness in arts and design — and spread their stories in a combination of words and photos.

What three words would you use to best describe LCC?

Creative, Critical, Collaborative

Tell us about a project you worked on whilst studying on your course...

I especially enjoyed the experience of the Collaborative Unit. I’ve always been the editor who likes to work alongside the photographer. Although I also enjoy taking photos by myself, I’ve never produced any work for professional projects or exhibitions. In the Collaborative Unit, our group decided to create a video installation. We went out shooting and editing the video together. We tested the installation materials and built things with our own hands. This was the part I enjoyed the most while studying here. We were encouraged to challenge ourselves and learn the practical skills onsite. We were proud of our final work and the effort we put into it.

What piece of advice would you give to new students?

I would say your MA course depends as much on the university as oneself. How much you would learn really depends on how much effort you put into it, so make sure you try as hard as you can and push your limits.

I graduated from my BA in 2010 and being able to accomplish another academic piece eight years later refreshes my knowledge and fills me with more confidence. My tutor’s guidance helps me become more critical and clear in my future career practice. So don’t be afraid of getting out of your comfort zone and trying new things. Be ambitious and hardworking. If a project seems too big to finish at once, cut it into small chunks, make your plan and stick to it, you will find yourself enjoy the process as much as the end product!

Where in London do you go when you need a little inspiration?

Tate Modern, V&A, The Photographers’ Gallery, ICA, Design Museum, Hayward Gallery, Wellcome Collection…

Related area

View the MA Media, Communications and Critical Practice course page.



Instagram: sarahcollage