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Inês Segadães

MA Graphic Branding and Identity student
London College of Communication
Person Type
Inês  Segadães


Inês, originally from Lisbon, Portugal, is MA Graphic Branding and Identity student at London College of Communication.


What attracted you to postgraduate study, and MA Graphic Branding and Identity?
Postgraduate study wasn’t at the top of my priorities neither was it planned to happen so soon.

However, with the emergence of the virus I was reluctant to graduate and risk not having a job. I dislike uncertainty, therefore I thought that the best way to make the most out of my time, was to invest on my education, and that’s when I decided to apply for a postgraduate course.

I have always loved design, but Branding was really my passion and a subject I wanted to focus on in the future. It happened earlier than expected but I’m glad it did.

What experience did you have prior to joining the course?
I had just graduated from my BA prior to entering this course, but I had done some internships both in Lisbon and London during the summer breaks whilst at completing BA.

Can you tell us a little bit about your favourite project completed on the course so far?
My favorite project would have to be the Collaboration. We had the huge opportunity to work with Kraft Heinz on an exciting project, which I am not allowed to disclose, yet!

This was a fun, although stressful process, but in the end, I was extremely happy with the outcome me and my group produced. We worked really hard for it and in the end we were lucky to win the project.

Has the course provided any opportunities to engage with industry? 
Yes, many. Since the start of the course we have always had opportunities to engage with industry professionals. Our first unit, Brand and Design Principles, was run together with guest practitioners who briefed us on an exciting new challenge every week.

We also had the chance to work on a live project for Kraft Heinz, which will be released soon.

Lastly, we have also had the opportunity to participate in interesting workshops put together by guest practitioners. These were fun opportunities to engage with professionals and experiment new subjects which might help us develop our final major projects in the future.

If you could give one piece of advice to someone thinking of studying the course, what would it be?
Do it. Take this opportunity to really develop your skills as a professional and focus on what you want to achieve. Postgraduate study is tough, so be prepared to face many challenges.

Why would you recommend studying the course to others?
This course is an excellent opportunity to develop your practice and skills. The structure is super well-thought, and it has taught me so much already.

It offers the opportunity to work alongside others as well as engaging with guest practitioners. The team is also so diverse, which allows you to learn different things from each person.

What has been your personal highlight of studying MA Graphic Branding and Identity at London College of Communication so far?
I would have to say that the highlight of my experience so far has been winning the project concept for Kraft Heinz, having the opportunity to get mine and my group’s work produced and sold in stores all around the UK.

Related area

Visit the MA Graphic Branding and Identity course page.


To view some of Inês' work, you can visit her website.