Westfield – animating Spring Summer 2016

Westfield partnered with London College of Communication to challenge students to create short form fashion videos for Spring Summer 2016.

Students from our BA (Hons) Animation course used a variety of media, including vector graphics, stop motion and illustration, to express their vision of 'Individual Style' within SS16 at Westfield.

The results were a varied set of animations showing the fun side of trying on new fashion styles, portraying Westfield as the modern equivalent of Paris arcades – illustrating the joy of transformation that fashion can bring, and the ease that new styles can be matched using technology.

View all the animations and read more on Westfield’s blog

Still from a video animated by Anna Smirnova
Anna Smirnova

Still from an animated video by Anna Smirnova 

Still from an animated video by Anna Smirnova
Anna Smirnova

Still from an animated video by Anna Smirnova 

Still from an animated video by Kinga Kindraczuk, Pawel Walendowsk and Richard Thomas
Kinga Kindraczuk, Pawel Walendowsk and Richard Thomas

Still from an animated video by Kinga Kindraczuk, Pawel Walendowsk and Richard Thomas 

Still from an animated video by Kinga Kindraczuk, Pawel Walendowsk and Richard Thomas
Kinga Kindraczuk, Pawel Walendowsk and Richard Thomas

Still from an animated video by Kinga Kindraczuk, Pawel Walendowsk and Richard Thomas 

Still from an animated video by Daria Terenteva
Daria Terenteva

Still from an animated video by Daria Terenteva

Still from an animated video by Daria Terenteva
Daria Terenteva

Still from an animated video by Daria Terenteva

Still from an animated video by Cyrus Lo
Cyrus Lo

Still from an animated video by Cyrus Lo

Still from an animated video by Cyrus Lo
Cyrus Lo

Still from an animated video by Cyrus Lo

Still from an animated video by Hongyi Hu
Hongyi Hu

Still from an animated video by Hongyi Hu

Still from an animated video by Hongyi Hu
Still from an animated video by Hongyi Hu

Still from an animated video by Hongyi Hu