Vintage Ladybird – reimagining a classic brand

London College of Communication students worked with Ladybird books year as part of an industry project to reimagine 100 years of design and illustration.

A century after the first Ladybird book was published, students from LCC explored, celebrated and reinterpreted Vintage Ladybird’s rich heritage as part of a collaborative project.

Courses involved included BA (Hons) Graphic and Media DesignBA (Hons) Illustration and Visual MediaMA Graphic Media DesignMA Illustration and Visual Media, and MA Graphic Branding and Identity.

Ladybird gave the students open access to their incredible artwork archive for the first time, enabling them to see the original illustrations first hand, in addition to having full access to the online archive. Inspired by the original illustration and design, students created contemporary, new or future-gazing designs that reimagines Ladybird in today’s world. View student designs on LCC Flickr.

Selected designs were exhibited at LCC as part of the 2015 London Design Festival. Find out more about the exhibition on our blog or see photos on our Flickr.

Reimagining Vintage Ladybird was part of Ladybird’s centenary celebrations throughout 2015.

LCC’s former Dean of the School of Design Professor Lawrence Zeegen wrote a book, Ladybird by Design, which portrays a unique slice of Britain’s social and design history, as seen through the eyes of Ladybird. Accompanying the book is the Ladybird by Design exhibition at House of Illustration in Kings Cross, London, which ran until 21 September 2015.

Watch: Introducing Ladybird Reimagined

Students discuss their work on the Reimagining Vintage Ladybird project.

LCC student redesigns Ladybird classic using modern material.
Image © Casey Mackenzie Johnson

LCC student redesigns Ladybird classic using modern material.

Students present their work for Reimagining Ladybird
Image © Casey Mackenzie Johnson

Students present their work for the project.

Student work createing decoupage shoes using vintage Ladybird prints.
Image © Casey Mackenzie Johnson

Student work creating decoupage shoes using vintage Ladybird prints.

Students present their work for the Reimagining Vintage Ladybird project.
Image © Casey Mackenzie Johnson

Students present their work for the Reimagining Vintage Ladybird project.

Students present their work for the Reimagining Vintage Ladybird project.
Image © Casey Mackenzie Johnson

Students present their work for the Reimagining Vintage Ladybird project.

Students present their work for the Reimagining Vintage Ladybird project.
Image © Casey Mackenzie Johnson

Students present their work for the Reimagining Vintage Ladybird project.

Interview with Grace Hands and Saachi Mehta on the Reimagining Vintage Ladybird collaboration with LCC students.
Image by Lewis Bush
Vintage Ladybird classic children's book
Photo © Lewis Bush

Vintage Ladybird classic children's books

Reimagining Vintage Ladybird: LCC students given access to classic children's books archives
Images © Ladybird

Archive image from Vintage Ladybird classic children's books.  

London College of Communication (LCC) students were given access to the Ladybird image archive.
Photo © Lewis Bush

LCC students were given access to the Vintage Ladybird image archives.

Reimagining Vintage Ladybird: LCC students given access to classic children's books archives
Image © Ladybird

Archive image from Vintage Ladybird classic children's books.

London College of Communication (LCC) students look through the Vintage Ladybird archives.
Image © Lewis Bush

LCC students were given access to the Vintage Ladybird image archive.

Reimagining Vintage Ladybird: Archive images from Ladybird children's books.
Photo © Lewis Bush

Archive images from Vintage Ladybird children's books.