A multi-national consumer goods company – digital marketing campaigns

LCC students created new digital marketing campaign concepts for leading brands from a multi-national consumer goods company.

The international consumer goods company had recently launched 3 new product ranges and wanted new ideas for the digital marketing campaigns to accompany these launches. MA Advertising and BA (Hons) Advertising students worked together in teams to provide a diverse and innovative range of work for the client.

The client briefed the teams, who returned 2 weeks later with their insight, idea and execution route. After presenting these they received feedback and began developing selected concepts. The students built prototype content, filmed example videos, and planned how the campaigns could be scheduled.

The campaigns were pitched to the client and their creative agencies, and selected ideas have been bought and are currently in production.

Interested in connecting your business with students or graduates at LCC? Contact Partnerships Manager Matt Guy (matt.guy@lcc.arts.ac.uk).

Drawn phone app design mock-ups.

MA Advertising and BA (Hons) Advertising students provided a range of work for the client.

Prototypes of content.

Students built prototype content, filmed example videos, and planned how the campaigns could be scheduled.

Prototypes by the students.

Selected ideas have been bought by the company and are currently in production.