Case Study: Wayfinding
LCC students produce wayfinding signage for Elephant and Castle.
LCC students created new digital marketing campaign concepts for leading brands from a multi-national consumer goods company.
The international consumer goods company had recently launched 3 new product ranges and wanted new ideas for the digital marketing campaigns to accompany these launches. MA Advertising and BA (Hons) Advertising students worked together in teams to provide a diverse and innovative range of work for the client.
The client briefed the teams, who returned 2 weeks later with their insight, idea and execution route. After presenting these they received feedback and began developing selected concepts. The students built prototype content, filmed example videos, and planned how the campaigns could be scheduled.
The campaigns were pitched to the client and their creative agencies, and selected ideas have been bought and are currently in production.
Interested in connecting your business with students or graduates at LCC? Contact Partnerships Manager Matt Guy (firstname.lastname@example.org).