Branded Content Research Hub

Investigating how media and advertising change as they come together across digital platforms.

The Branded Content Research Hub (BCRH) explores content that is funded or produced by marketers. Our hub examines branded content practices and regulations, engaging international academics, industry practitioners and civil society.

Based within the Media School at London College of Communication, UAL, we bring together:

academics from UAL
leading scholars and researchers from UK universities and worldwide
industry practitioners
professional bodies and regulators
policy stakeholders
and those with civil society interests

Key activities

Surveying the state of the professions
Reviewing branded content regulation and governance
Identifying, supporting and advancing research needs across industry and academia
Mapping education and training needs and provision

LCC exhibition, by Lewis Bush

About the hub

Find out more about the Branded Content Research Hub and who is involved.
Gabrielle Ngoo working on her laptop and phone, Alys Tomlinson

Branded content governance project

Read about our research and find out about the project team.
Aerial view of the private view night, London College of Communication, Ana Escobar

Events and activities

Explore upcoming events and our past recordings.