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SubTV

Pink, grey and red cartoon of two characters dancing, one holding a SubTV boombox.
Pashia Roadknight, BA (Hons) Illustration and Visual Media

SubTV is a free interactive music TV channel based in university bars, cafes and recreational areas, reaching approximately 1.2 million students in over 80 university venues.​ They invited final-year LCC BA (Hons) Animation and BA (Hons) Illustration and Visual Media students to create a catalogue of new logo idents, to be broadcast on the SubTV music channel.​

Students were encouraged to take inspiration from the creatively animated idents utilised by broadcasting television channels across the world, such as the boundary pushing MTV idents of the 80s and 90s. Showcasing their own personality and creative style, students produced original, vibrant and original narratives, and unique plays on the SubTV Playlister logo.​ SubTV staff gave feedback to students on their creative work throughout the process, to support the development of the final idents.

After reviewing the students' final work, SubTV selected selected 10 idents by BA Illustration and Visual Media, and 6 idents by BA Animation to purchase.​ Shown on SubTV’s channel in university venues across the UK, each ident reached over 875,000 people and had over 2.5 million impressions.

Contact
LCC Business and Innovation
Email: partnerships@lcc.arts.ac.uk

The BA IVM year 3 cohort utilised a variety of forms of design and animation to complete their ident, within the brief guidelines. Setting a brief which is embedded into the curriculum enhances the student experience and develops their professional skills. It offered our students the opportunity to interrogate the potential of contemporary image-making within the creative industries, promoting participatory learning through collaboration, and producing powerful communications for diverse audiences.

— Ellen Hanceri Senior Lecturer BA (Hons) Illustration and Visual Media, LCC Academic Coordinator Enterprise and Employability ​

Project credits

  • Ziqian (Oscar) Cai, BA (Hons) Illustration and Visual Media
  • Juan Guirao, BA (Hons) Illustration and Visual Media
  • Hannah Lacey, BA (Hons) Illustration and Visual Media
  • Emma Lee, BA (Hons) Illustration and Visual Media
  • Pashia Roadnight, BA (Hons) Illustration and Visual Media
  • Yat Shun (Kevin) Tang, BA (Hons) Illustration and Visual Media
  • Mia Thompson, BA (Hons) Illustration and Visual Media
  • Luyue (Andrea) Wang, BA (Hons) Illustration and Visual Media
  • Donglin Wu, BA (Hons) Illustration and Visual Media
  • Yi Wing Yu, BA (Hons) Illustration and Visual Media
  • Xinyi Cao, BA (Hons) Animation
  • Pola Zurek, BA (Hons) Animation
  • Zhiyuan Peng, BA (Hons) Animation
  • Alyssa Engmann, BA (Hons) Animation
  • Yagmur Karaman, BA (Hons) Animation
  • Ayan Novruzlu, BA (Hons) Animation
  • Amber Liu, BA (Hons) Animation
  • Nadine Moussa, BA (Hons) Animation
  • Justine Chung, BA (Hons) Animation
  • Yucheng Xie, BA (Hons) Animation

Student work

Animation by Alyssa Engmann, Yagmur Karaman and Ayan Novruzlu, BA (Hons) Animation

Animation by Luyue Wang, BA (Hons) Illustration and Visual Media

Animation by Pashia Roadknight, BA (Hons) Illustration and Visual Media

Animation by Xinyi Cao, BA (Hons) Animation

Animation by Xiqian Cai, BA (Hons) Illustration and Visual Media

Animation by Pola Zurek,  BA (Hons) Animation

Find out more

  • A vibrant illustration of artists sitting at a table like a modern Last Supper.
    Diversity celebration illustration. Graduate showcase, 2020, LCC | Illustration: Katerina Demetriou-Jones

    BA (Hons) Illustration and Visual Media

  • Compilation of colourful animations.
    Work by Urte 'Avi' Karvelyte, Yifei Long, Diana Song, Miki Kondo, Despina Markaki, Patricia Seriniyom, Tiantian Mai, Xin Yue Geng, Flora Cattrell, Mengchao 'Victor' Huang, Jack Mirfield, Abby Hunt, Salma Sheik Abdi.

    BA (Hons) Animation

London College of Communication

Contact

Telephone

+44 (0)20 7514 6500

Address

Elephant & Castle

London
SE1 6SB