To mark their 30 years anniversary, Mud Australia partnered with emerging creatives from the London College of Communication to create in-store multimedia exhibitions for London Craft Week 2025.

They collaborated with MA Design for Art Direction students who were tasked with creating proposals honouring Mud Australia's heritage in handmade porcelain, reimagining it within the context of London’s vibrant creative landscape. This partnership celebrated the brand's shared commitment to sustainability, design and the value of considered collaborative making.

More than 60 students responded to this brief working in teams, under the guidance of course leader Lucy Sanderson. The Mud Australia team provided feedback throughout the project and selected two winning teams whose proposals best celebrated craft, design, and community.

The two selected teams, took over the Mud Australia stores locations in Marylebone and Islington, filling them with installations and presenting a series of four activations during London Craft Week 2025, which included a floral workshop, a still life design workshop, a talk and a terrazzo workshop.