The MA Design for Art Direction course welcomes proactive, contextually aware and curious thinkers from a broad range of backgrounds, from all over the world.
Applicants may come from a range of disciplines such as graphic design, photography, moving image, set design, curating, art practice and related fields with an Honours degree course in a relevant field, or have other equivalent qualifications.
The course team also welcomes students with relevant technical/ practical background experience who show a commitment to critical thinking and ambitious project development, as well as those who may have previously worked in industry, or non-traditional backgrounds, or be already in employment.
Educational level may be demonstrated by:
- Honours degree at 2:1 or first-class
- Possession of equivalent qualifications;
- Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required;
- Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.
Language requirements (International/EU)
All classes are conducted in English. If English is not your first language, we strongly recommend you let us know your English language test score in your application. If you have booked a test or are awaiting your results, please indicate this in your application. When asked to upload a CV as part of your application, please include any information about your English test score.
- IELTS 6.5 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.
- If your first language is not English, you can check you have achieved the correct IELTS level in English on the Language Requirements page.
For further details regarding international admissions and advice please visit the International Applications page.
Offers will be made based on the following selection criteria, which applicants are expected to demonstrate:
- Sufficient prior knowledge and experience of and/or potential in area of visual communication and project management to be able to successfully complete the programme of study and have an academic or professional background in design
- Willingness to work as a team player, good language skills in reading, writing and speaking, the ability to work independently and be self-motivated
- Enthusiasm for the subject area of art direction and capacity for research-led design, intellectual inquiry and reflective thought through: contextual awareness (professional, cultural, social, historical); evidence of research, analysis, development and evaluation (from previous academic study and employment) and a grounded understanding of the world of visual and multi-disciplinary networked culture as well as the ability to engage with and contribute to critical discussion
- Portfolio of diverse examples of visual communication that is conceptual and research-based, evidencing your thinking and making process in variety of media, whilst demonstrating your curiosity to explore, test and experiment
- Whilst candidates are not expected to demonstrate particular software skills their suitability will be evaluated on evidence of diverse use of medium in generating visually compelling outcomes effectively communicating with audiences (portfolio) and evidence of project management demonstrating ability to manage time, negotiate outcomes, work to deadlines, and take responsibility for deliverables (CV).
Please provide a CV detailing your education, qualifications and any relevant work or voluntary experience. If English is not your first language it is important that you also include in your CV details of your most recent English language test score.
Personal statement advice
Please say why you are applying for this course, outlining relevant prior experience and your current knowledge of the subject. Ensure that your personal statement is well written, clear and free of any spelling mistakes.
It is your chance to impress the course team by showing a strong interest in the subject, demonstrating what you feel you would bring to the course, your appreciation of what the course can offer you and how you feel it might help you in the future. This can be demonstrated through work experience, previous studies and your personal experience.
Portfolio and interview advice
All applicants will be expected to submit an electronic portfolio of self-initiated and/or commercial work, supported by a short description of the project and your role within it.
The portfolio of an edited selection of work (10-20 images, 4-5 projects maximum) evidencing your research interests, skills and engagement within your current field. You should include evidence of your research, testing and experimentation, as well as finished work.
If you have links to web projects or other media, please note these in your CV.
Applicants are usually interviewed by the course team before a place can be offered. Interviews will take place at LCC, or via Skype/telephone.
Deferring an offer
If you are offered a place for 2019/20 but wish to defer to 2020/21, information on how to do this and who to contact can be found in your offer letter. Additionally, International applicants should pay the deposit in order to defer. In all cases, deferred places will be held for one year.
Making a deferred application (during 2018/19 for entry in 2020/21)
Home/EU applicants are permitted to make a deferred application. International applicants are not permitted to make a deferred application.