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Rebecca graduated from MA Public Relations at London College of Communication in 2019.
What attracted you to the course and London College of Communication (LCC)?
When I decided to enrol onto MA Public Relations I’d already worked for four years in philanthropy and fundraising for several international and UK based NGOs, and in this role I worked hand in hand with the PR team to create bespoke donors profiles and tailor strategic campaigns. This increased my interest in PR strategies and practices and this why I decided to study MA Public Relations. I wanted to get insights on the best communication strategies and learn how to successfully handle different type of medias.
London College of Communication has a great reputation as one of the most esteemed universities in the UK with very high rankings, it seemed the perfect choice to me – and it actually was!
What was the most interesting project you worked on during your course?
Definitely the Collaboration Unit, as it reflects perfectly what it's like to work in PR outside of University. The unit involves collaborating with other PR fellows as well as students from other departments such as video makers, artists and designers to create a communication strategy and deliver a project to a real client. It is challenging but highly rewarding; similar to what you'll experience in your professional life.
What are your fondest memories of London College of Communication?
I loved being exposed to such a creative environment. My undergraduate degree was in law so a very different environment. Meeting like-minded people from all over the world inspired me to think outside the box, raised my self-awareness and opened my eyes on a different spectrum of professional opportunities.
What three words would you use to best describe London College of Communication?
Innovative, effective, cosmopolitan.
What piece of advice would you give to new students?
Don’t hold back. The University will provide a wide range of courses and opportunities to develop your professional and personal skills, take the most out of it as it will go quickly. Attend events, conferences and most of all, apply to the mentoring scheme! I had a great mentor who played a key role in my steps outside of London College of Communication.
Why would you recommend studying the course to other students?
This course has opened all the doors I wanted, so I couldn’t recommend it enough. It gave me academic knowledge, practical skills and insights, network and connections, and last but not least it opened my eyes to potential opportunities I didn’t even consider before.
Can you tell us a little bit about what you’ve been up to since graduating?
A few months before finishing classes I started to work in one of the major PR agencies in the luxury travel industry in London. Coming from the third sector I wanted to get a hint of the private sector and experience the environment of a PR agency. After a few months I decided to move back to Italy and I started to work for a Milan based advertising and communication agency with a focus on sustainability, a topic I’m very passionate about. This has led me to my new project: an online platform where people can find tips on how to make their life effortlessly sustainable.
How has the course helped you get to where you are today?
First of all, the MA gave me the right skills and knowledge to find great job opportunities in both London and Milan. More importantly, it also gave me the confidence to jump into this new entrepreneurial adventure.
Visit the MA Public Relations course page.