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Graduate Voices: Seowon Park

Concept art of a bamboo calm zone in a busy city centre.
Concept art of a bamboo calm zone in a busy city centre.
Image credit: Mindful Urban Bamboo Forest Shelter, Seowon Park.
Written by
Chloe Murphy
Published date
14 April 2021

At London College of Communication (LCC), our professionally focused BA (Hons) Design for Branded Spaces course equips students with the specialist skills and knowledge needed to design for both commercial and cultural environments.

Working across experiential spaces, 3D installations and creative events, students are encouraged to develop solutions that offer unique reflections on their own curiosity, creativity and innovation. With opportunities to explore creative technologies and storytelling techniques, they learn about key principles of sustainable, interaction and human-centred design, complementing their practice with wider contextual knowledge.

Graduates from BA (Hons) Design for Branded Spaces might choose to explore careers as spatial experience or independent designers. They could work in creative agencies, interior or architectural practices, or as part of an in-house design team for brands. They might also decide to join a design collective, and work on projects across the world.

Seowon Park

Seowon Park is a creative and ambitious spatial designer who graduated from LCC in 2020. With a focus on narrative and human experience, her work is mainly concerned with the use of multi-sensory design practice, and often explores ways to enhance wellbeing within retail, exhibition and public settings.

This theme is illustrated through the concept for Seowon's Major Project, Mindful Urban Bamboo Forest Shelter, which is designed to help people with anxiety disorders to feel calm within overwhelming public settings, protecting them from self-isolation and feelings of self-consciousness.

We caught up with Seowon to discuss her work, highlights from her time at LCC, and her future plans in the creative industries.

Mindful Urban Bamboo Forest Shelter | Seowon Park

Tell us a little bit about your creative practice.

I focus on space narratives and storytelling. I’m particularly interested in retail, exhibitions, pop-ups, and brand strategy, along with exploring how to develop interactive, memorable visitor experiences.

Why did you choose to study BA (Hons) Design for Branded Spaces?

I thought the course could offer good insight into a broad range of spatial practices, such as cultural and commercial spaces.

Moreover, I liked that the course not only covers how to design spaces, but to design unique experiences as well.

What were the highlights of your time on the course?

We were able to go to Malta and conduct a collaborative project with the MUZA art museum, where we took part in live experiences and workshops.

Moreover, we also showcased our work at London Design Festival, where planned our whole layout and curated our own exhibition.

What inspired your Major Project?

Mindful Urban Bamboo Forest Shelter aimed to create a safe refuge for people with anxiety disorders, supporting them to feel safe while alleviating the symptoms of panic attacks within a high-stimuli public space.

My main inspiration was nature and its soothing, sensory impacts on the human body.

What have you been up to since graduating from LCC?

I'm currently studying for my MA in Narrative Environments at Central St Martins (CSM).

The experience so far has been great; we’re a super multi-disciplinary course working with people from different fields like architecture, sound design, graphic design, psychology and journalism.

It offers you lots of inspiration and builds your collaborative skills.

What are your future career plans?

After I finish my current internship, I’ll expand my work experience in the design industry - preferably in London or in Seoul.

What's your advice for any prospective student who may be thinking about applying to BA (Hons) Design for Branded Spaces?

It helps to check out work from tutors and other students before you apply to understand what you can learn from this course.

I’d also suggest visiting interesting exhibitions or reading case studies, magazines, and books to enrich your thoughts and inspiration.

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