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Prachee is a third year student on BA (Hons) Media Communications at London College of Communication.
Why did you choose to study your course and why London College of Communication?
When I was deciding where I wanted to study media, my main focus was to make sure that I was in an environment that I could thrive in, creatively. After researching, I just knew LCC was the place for me.
The methods of teaching, importance on diversity and inclusivity as well as ensuring collaboration between students and staff are some of the reasons why I chose to study here.
What’s the most interesting project you’ve worked on so far?
Definitely creating a subvertisment. On my course we typically discuss well executed adverts, however being able to look at it from the other side was what I found interesting. It made me aware that we were not only learning about how campaigns are run commercially, but about protests and propaganda in general. We focused on creating a subvert targeting the false information regarding 'fit teas' on social media for young girls to consume.
It was such a fun project as I was being able to reflect on personal experience, while creating something engaging and interactive.
Have you had any opportunities to engage with industry whilst on the course?
Every week we get to engage with guest speakers from different parts of the industry, most of whom I've managed to stay in touch with.
This year, we also had a live project brief from a client. Researching the industry from an internal lens and producing work that can be used in real time was very interesting and informative.
Have you completed any work placements / internships whilst being on the course?
Considering I'm a workaholic, I knew I had to find a way to continue working while being on the course. Although I haven’t had a work placement, I have done multiple internships such as brand managing for luxury brands in India (Coach, Jimmy Choo and Armani Exchange) and A&R and PR for a record label (Gully Gang Records) as well as social media management.
I'm also currently a presenter at Youth Music where I have a podcast that talks about representation of women of colour in music. I also work at LCC, as a changemaker as part of the ‘Decolonise The Arts' project.
What important piece of advice would you give to students thinking of studying this course?
Definitely make the most of this course and tailor it so it suits your goals. The college has so much offer but it does come down to what you make of it.
What has been the highlight of your LCC experience so far?
My highlight has definitely been meeting my course mates (turned flatmates, turned best friends!) and being able to make connections that I can work with, in and out of the classroom.
Where would you like to be in five years' time?
I see myself working as a presenter in my spare time and empowering the right voices. However, beyond that I would love to be work in the music business and see myself doing PR campaigns and tour management for artists.
What is the most important thing you've learnt on the course so far?
My biggest takeaway from the course is being aware of the way the world and media around you works and how people are constantly trying to communicate ideas to you, sometimes in subliminal ways and how to be a better reader of propaganda, good or bad.
What's it like to be a student in London, and what would your dream day in the city be like?
Being a student in London is like eating a 10 layer cake but you're always on your first bite. Every day is different and there's so much to explore and so many people to meet.
My ideal day in London is nothing too special, it's as simple as going to the Darkroom bar in LCC or the Elephant and Castle pub after uni and then grabbing a bite at Mercato Metropolitino down the road with my mates.
What are some of your favourite things about studying in Elephant and Castle?
The area is always filled with different nooks, even when you're not looking for it. The Elephant and Castle pub is probably my second home at this point. However, my favourite thing has to be Walworth road.
If you had to describe your LCC experience in three words, what would they be?
Rewarding, humbling and unmatchable.
View the BA (Hons) Media Communications course page.