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Agata is a third year student, from Poland, on BA (Hons) Design for Art Direction at London College of Communication.
Why did you choose to study your course and why London College of Communication?
I found out about Design for Art Direction after scrolling through different courses available at UAL and it seemed unique and very future oriented.
I felt that the course would challenge me to try many different creative approaches and after meeting the tutors during an open day I instantly felt like it's the right place for me. I loved the energy and versatile creative community that they built and I wanted to be a part of it.
What’s the most interesting project you’ve worked on so far? What made it so interesting to work on?
I worked on a digital exhibition for Flat Time House gallery together with my tutor, Adam Gibbons, and classmates. It's definitely my favourite project so far but it was also the most challenging and time consuming one. I gained curatorial and project management experience that was very helpful while searching for internships and placements.
Have you had any opportunities to engage with industry whilst on the course?
During my second year there was a collaborative project with several different courses from the Design School, during which we had an opportunity to work on a live brief set by Wateraid. It was a great chance to exchange skills with other students, inspire each other and present the outcomes in front of an organisation.
LCC also invites plenty of amazing guest speakers from different backgrounds, who give a great insight to working in art and design industry.
Have you completed any work placements / internships whilst being on the course?
Along with working as a Peer Mentor and UAL Ambassador, I worked as a Creative Intern at Lens That - an Augmented Reality oriented marketing agency based in Poland. I also worked as Mayor's Entrepreneur Intern creating social media content and promoting Mayor's Entrepreneur programme.
During my third year I had my first Junior Art Director position in a small creative studio where I could work on live briefs and make a lot of professional connections.
What important piece of advice would you give to students thinking of studying this course?
Don't be afraid to take risks and ask questions!
What has been the highlight of your LCC experience so far?
Being surrounded by amazing creatives and inspiring academics. Also, renting my first apartment and enjoying life in London - especially all the galleries and events!
What are your career aspirations? Where would you like to be in five years' time?
I try not to overthink the future and take life day by day. I want to constantly keep learning and growing as a creative.
What is the most important thing you've learnt on the course so far?
I think the most important thing that I learnt is how to be an autodidact. University gives you great resources to learn but it's important to know how to conduct research and get new skills in your own time!
What's it like to be a student in London, and what would your dream day in the city be like?
Having breakfast in Brixton Village and chatting with my favourite local barista at a great Italian spot. Then meeting my friends by the river, discovering new street food spots and having a look at a new temporary exhibition at Tate Modern. To end this perfect day I would stop by LCC's library to grab some new books and have a drink in a local bar.
What are some of your favourite things about studying in Elephant and Castle?
The food spots around Elephant and Castle are simply amazing! My favourite one is Beza Vegan Food. The owner has served food in that area for many years now and she loves chatting to students!
Elephant and Castle is located close to central London and it's easy to travel to any part of the city from there.
If you had to describe your LCC experience in three words, what would they be?
Surprising, challenging, exciting.
View the BA (Hons) Design for Art Direction course page.