Words by Ian Gustav Ahlberg a BA(Hons) Public Relations graduate.
During the summer, college and sixth form students were invited to LCC to try out a range of creative subjects and experience life here at the College as part of UAL Insights Summer Schools.
We round up what students on the Journalism, PR and Advertising got up to over the course of the week.
For people who have had no prior experience with higher education, starting university seems like a daunting task. UAL Insights programmes are run by the Outreach team and offer students over the age of 16 the opportunity to find out what it’s like to study creative subjects at UAL’s various colleges.
The LCC summer schools aimed to help young creatives get acquainted with what’s expected of them should they decide to go to university in the future, and give them a chance to focus on a particular discipline to improve their confidence, skills and approach to design, art and communications.
The Journalism, PR and Advertising summer school was a joint programme between London College of Communication and London College of Fashion.
Here’s a snapshot of what the students got up to:
Journalism, PR and Advertising
Understanding the media, news and writing
Students started by looking at the media landscape that surrounds us all and discussing the type of media they consume to spot any trends that might emerge. To get themselves used to writing, they prepared different stories and thought about what kind of media those stories might be found in. To finish off their understanding of the media, students went out of the classroom and gathered interviews from people around LCC and Elephant and Castle, improving their people skills and technical knowledge.
The students then set about understanding public relations and how it influences the fashion industry, discussing what PR is, how it affects the consumer and why it’s useful. Within their peer groups, they discussed the different types of PR they’ve encountered and set about researching for their final project, a fashion magazine.
To develop the students’ technical knowledge and their understanding of the interplay between media, news and PR, they were asked to prepare a fashion magazine. Using InDesign, an industry leading graphic design software, they had to prepare images and text that they had prepared beforehand. When they finished, the group discussed their work together with their tutors, finding areas that were excellent and areas where more development was necessary.
Read about other UAL Insights Summer Schools: