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Spotlight On: Marion Bloch and Ann Xiaotian Xiong, MA Advertising – LCC Postgraduate Shows 2019

Two posters for Burger King. Left has a photo of a crying employee with the caption
Two posters for Burger King. Left has a photo of a crying employee with the caption
'Burger King – Lament of the Employee'. Image © Marion Bloch and Ann Xiaotian Xiong
Written by
Jake May
Published date
11 November 2019

Students from MA Advertising will be exhibiting an array of innovative and boundary-pushing projects to prospective employers, industry, the public, and friends and family, as part of LCC Postgraduate Shows 2019.

The course will be showing in LCC Postgraduate Shows 2019: Show 1 alongside students across photography, arts and lifestyle journalism, publishing and documentary photography, with a Launch Event on 13 November and exhibiting from 14–16 November.

Get an idea of what to expect at LCC Postgraduate Shows 2019 as we shine a spotlight on just a handful of the projects set to go on show from the next generation of leading creatives spanning the always-evolving disciplines of design, media and screen...

Marion Bloch and Ann Xiaotian Xiong

Burger King – Lament of the Employee

Two posters for Burger King. Left has a photo of a crying employee with the caption
'Burger King – Lament of the Employee'. Image © Marion Bloch and Ann Xiaotian Xiong

In Marion and Ann's words...

"This project has been thought out and designed in response to the 2019 D&AD New Blood Burger King brief, and led to us winning a Graphite Pencil Award at the New Blood Ceremony in July 2019.

"For this project, the challenge was to efficiently communicate with a young audience (16-24 years old) and show them that "the Whopper is not crap". We decided to base our campaign on fictional employees to find a fresh angle to demonstrate the Whopper's key attributes (fresh ingredients and preparation), to create an original campaign that would match Burger King's core values and tone of voice.

"This enabled us to bring humour and irony to appeal to the young audience we were trying to reach. We designed the main campaign to be divided into two posters that work in pairs so that the campaign would be memorable and catchy."

Find out more on the D&AD website, follow Marion on Instagram or follow Ann on LinkedIn and Instagram.


LCC Postgraduate Shows 2019: Show 1 takes place from 14 – 16 November.

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