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Spotlight On: BA (Hons) Graphic Branding & Identity – LCC Degree Shows 2018


Written by
Dayna McAlpine
Published date
14 June 2018

BA (Hons) Graphic Branding & Identity explores diverse and creative approaches to branding and identity, from concept to outcome.

Students gain valuable insights into all aspects of the subject, from its historical, social, cultural and commercial contexts, through design practice relating to brand and identity expression. The course produces strategic thinkers and creative communicators who will become significant professional practitioners within this expansive industry.

This year’s line-up of work will be exhibited at LCC Degree Shows 2018: Show 2, 21–23 June 2018.

Here we shine a spotlight on some of the projects on show…

Andy Cadman

‘Nautical Typeface’

Andrew Cadman’s Nautical Typeface is a self-initiated project in which he undertook a social-media based project,  36 Days of Type. 36 Days of Type is a project that invites Designers, Illustrators and Graphic Artists to express their particular views on the letters and numbers that make up our alphabet. Participants are challenged creatively each day to come up with a designed letter or number. For his submission, Andrew decided to create a typeface based around the international standard of maritime signal flags – each letter reflects the standards geometric forms and colour scheme, while remaining legible to its original alphabet.

Joshua Smith

‘Metropolitan Police 2050’

‘This was a rebrand for the Metropolitan Police in 2050, looking at how they might utilise future technologies to better police the city of London. The solution was two parts; an out of home artificial intelligence chat bot and a personal Met network – much like a futuristic Neighbourhood Watch.’

Liam Harris-Williams and Lauren Berger

‘Soaked in Flesh’

Soaked in Flesh is a launch event for Flesh magazine’s second issue. Flesh is both an online and print publication showcasing young creative directional work, providing an opportunity for collaboration. With an aesthetic that challenges the typical norm of editorial design, we have developed an interdisciplinary, conceptual approach that is articulated by a variety of physical and digital touch-points.

Sophie Draper

‘Save The Black Cabs’

‘Our challenge was to move black cabs and drivers into a digital context to allow them to compete in the market again. My research informed me that knowledge was their biggest strength, however it is not seen as relevant anymore, so I needed to twist their knowledge into something that the public could benefit from. Talking to a number of black cab drivers, they remarked that they had knowledge of a ‘hidden London’ – something that I found really interesting. Taking these  insights on board, I created an app, ‘Secret Ldn’, which is a collaboration with the black cab brand. The app is an alternative city guide for tourists and Londoners, utilising the ‘under the skin’ knowledge black cab drivers hold of all the hidden spots in London e.g. quirky bars and odd attractions. The app draws on black cab drivers’ love of meeting new people, therefore encouraging us to visit new places, meet new people and make memories.’

Wenya Li

‘City of Zhuhai’

Zhuhai, also known as “Pearl Sea” in Chinese, is a coastal city located at the Southeast of China where just nearby are Hong Kong and Macao. Zhuhai is striving to become a tourist city with sophistication, cultural deposits, modern style and international vision. In order to meet this challenge, dozens of scenic spots and infrastructures have been built up – yet as a young and developing city, Zhuhai still has room for improvement. In this self-initiated project, Wenya decided to create an informative and up-to-date platform for foreigners who intend to come and visit Zhuhai. This project aims at building up an informative, up-to-date and accessible platform for foreign travellers with the consideration of the features and positioning of the city.

Find out more about LCC Degree Shows 2018: Show 2.