Spotlight On: BA (Hons) Advertising – LCC Degree Shows 2018
BA (Hons) Advertising at London College of Communication is about bringing together practice and research, academia and industry, and strategy and creativity.
In a fast moving mediascape and with an advertising industry reinventing itself to deal with that space, our students’ work demonstrates that they are ready for that enterprise.
This year’s line-up of work – shown in LCC Degree Shows 2018: Show 1, 31 May – 2 June 2018 – highlights our students’ strategic and creative answers to real world challenges building digital, print and experiential content relationships.
Here we shine a spotlight on some of the projects on show…
Edward George and Stephanie Son
Project Chris is a social media-based platform curated to help remove stigmas and stereotypes associated with young people; empowering them to find their purpose. Edward started Project Chris after his late grandfather passed away from cancer. As a truly inspirational character in his life, Edward realised that many of his peers were missing an inspirational figure to guide them through life’s challenges. Project Chris uses narratives to inspire young people to help them find these figures and develop purpose in their lives.
Giselle Perin and Duygu Anur
‘A World Without Football’
During the World Cup, most channels are taken up by matches. For those who don’t like the World Cup, BBC2 is a safe haven from all things football. This campaign is directed at people who do not like football and shows how people would associate famous footballers’ names if they never existed.
Kelly Macbeth Mackay
“Halftime is an online community built with the purpose of inspiring women/girls to become and remain active. We do this by promoting open discussions, interviewing the everyday woman/girl and providing a community within which they can read about women/girls who are inspiring and relatable. We encourage them to engage with one another, read thought-provoking articles and find local sports teams and activities to take part in.
We are real women of sport and have experienced the difficulties and lack of community present in the world of female sports. We are creating this because we wish that we had something like it when we were starting out- it’s a safety net of role models and a podium upon which to speak from.
We are not here to please, nor are we here to impress; we are here because we are #realwomenofsport and we were #borntoplay.”
‘IT’S NOT THE ALCOHOL THAT’S GREAT, IT’S YOU!’
“0% beers are a massively growing market. As usual, BrewDog have tapped into the zeitgeist and have produced their own, Nanny State is a highly hopped pale ale in the recognisable Brewdog style, but is alcohol free. People feel that alcohol makes them unstoppable and gives them the ability to do anything. Without it they feel low on confidence and unable to be socially active. I want to show that it’s not the alcohol that’s great, it’s you!”