Faced with uncertain times, our MA students have continued to adapt and innovate with true creativity.
In celebration of our Postgraduate Showcase, we’ll be sharing work from a range of graduating designers, thinkers and makers as they explore new, thoughtful and experimental approaches to creative communications.
MA Graphic Branding and Identity
MA Graphic Branding and Identity is a course for designers, by designers, and considers the strategic thinking behind brands and how strategy can drive creative expression. It also explores how graphic designers both construct and deconstruct powerful brand narratives through design research, visual experimentation and written evaluation.
Students challenge the meaning of graphic branding, each developing their own globalised, sustainable practice which underlines their position as engaged, thoughtful, intelligent and highly-skilled design-thinkers.
The 2020 MA Graphic Branding and Identity Class at LCC are a fresh generation of young designers, researchers and innovators who are 'ringing in a new age and sound'. Working with expression, curiosity and energy, they have something to say and questions to ask, and believe that their collective voice is both their biggest asset and their strongest power.
On Forgetting ( omsō ) - Niharika Mishra
Niharika Mishra is a designer and creative strategist from India. Growing up in the diverse culture of Lucknow, she developed a keen sense of curiosity for human emotion and 'the ever-present past'. Currently based in London, her personal practice is influenced by observations from the society around her, which she translates into compelling visual narratives. Niharika is passionate about using complex strategies to develop conceptual, insightful designs underpinned by strong research.
On Forgetting ( omsō ) asks whether, in a society where remembering is the norm, have we forgotten how to forget? Initially developed as reseach into 'Presence of Absence', where the past leaves its traces in the present, Niharika's work developed into a cultural exploration of memorial and the preservation of the past. Reflecting on an increasingly technological world in which 'forgetting faces its own oblivion', the project questions a deep-rooted belief of the desire for perfect memory and the perception of forgetting as a flaw.
Aircastle - Rosa Dam
Rosa Dam is a graphic designer and brand researcher-practitioner. Born into a family of architects and designers in Amsterdam, Rosa was raised with a passion for contemporary art, language, and philosophy. Currently based in London, she creates work with critical eye that is also grounded in research, and is particularly interested in solutions-focused conceptualisation. As a practitioner, Rosa is passionate about new, exciting projects that challenge the status quo, and always looks to engage, question, and innovate.
Aircastle aims to question and innovate the traditional structure of brand identity, proposing alternative approaches by experimenting with new interpretations that enable strategy to be more fluid. Rather than being defined by the brand owner, the work plays into the relationship between brand and audience, exploring where and how brand identity can create meaning.
As 'the ultimate flexible brand', Aircastle is able to adapt continuously to the audiences that choose to engage with it, opening itself up to interpretation, play and definition.
Expect the unexpected - Paloma Kaluzinska
Paloma Kaluzinska defines herself as a designer, brand practitioner, thinker and realist. After graduating from PJAIT in Warsaw with First-Class Honours, she enrolled at UAL. Outside of her studies, she's both a freelancer and coordinator for the Association of Polish Graphic Designers, and as a practitioner, specialises in the fields of typographic and branding design.
Expec the unexpected asks audiences whether the information they read on a daily basis is worth their trust and belief. Focusing on the development of a concept brand, RED CUBE, the project aims to encourage users to invest more time and effort into their daily consumption of information. By investigating the problem of skewed and manipulated data, it helps audiences to learn and improve these behaviours by playing with form, and exploring the power of quality and re-evaluation.
Inscrutable - Jiayu Han
Graphic designer Jiayu Han believes that visual communication not only conveys the process of giving, but also accumulates the natural form of social content. Her work explores a specific kind of 'Aesthetic Emotion' through the combination of imagination and critical vision, and as a practitioner, Jiayu is committed to challenging and experimenting with the creative context of 'true feeling phenomenons'.
Inscrutable is a futuristic, anti-authority brand identity that speculates on various hidden dangers in a future society where anonymity becomes outdated and future machines may even enter states of consciousness. Providing a self-protection mechanism for citizens by liberating them from their own faces, it defines and foresees both a safer and freer world where communication with the outside world comes from an individual's own choice.
DONUFACTORY - Yujie Wang
Yujie Wang is passionate about the fields of graphic design and interaction design.
DONUFACTORY is a concept brand identity for a fictional pop-up shop where doughnuts are not only the featured product, but a metaphor for social media addiction. In this project, Yujie has developed a number of ideas relating to a brand strategy which uses rewards and soft placements in a range of different scenarios - not only with the aim of promoting the doughnut product, but as a means to reward users for spending less time on their phones within DONUFACTORY-branded shops.