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London College of Communication

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Design School students work on ‘Ageing Well’ challenge with Design Council’s Academy

Written by Jake May
Published date 30 March 2018

London College of Communication’s Design School students worked with the Design Academy offering creative design solutions for the ‘Ageing Well’ challenge set by the Design Council. 

A total of 30 students from across the Design School collaborated with the Design Academy in 4 full-day workshop sessions over 4 consecutive weeks and team meetings in January and February 2018.

Students were each assigned into a team seeking to address one of 6 subjects – remaining physically active; changing attitudes towards ageing and tackling prejudice; preventing fear of crime and tackling door-step scams; inclusive design of projects; being in fulfilling work; and feeling at ease with changing society including pace of life and technology.

Participating courses included: MA Service Experience Design and Innovation, MA Design Management and Cultures, MA Interaction Design Communication, MA Graphic Media Design and MA Illustration and Visual Media.

The selected winning team was made up of students Pinar Apaydin, Xinyi Li, Pallavi Datta, Rachel Miller and Amber Ruske, who took on the subject ‘preventing fear of crime and tackling door-step scams’.

We spoke to Pallavi Datta from LCC’s MA Design Management and Cultures course to hear about her experience and the winning team concept…

Can you please tell us a little about yourself?

I studied my undergraduate degree, Visual Communication, in India. I was always interested in design research, community and public engagement, social and service design. I try to employ my illustration and design thinking skills into my projects that are directed towards changing perceptions in various fields in society.

Can you tell us about your winning project?

Our project tried to address the insight that our target group found: extreme users who often could not leave the house found comfort in things that gave them a sense of routine and structure in their lives. We then used everyday objects like tea bags, key chains and medicine boxes to create awareness.

The double diamond structure, the fish bone structure, opportunity tool, stakeholder maps were some of the tools that helped us reach a possible design solution of tackling fear of crime among the elderly.

What interested you in being involved in the Design Academy workshops?

I’ve always been interested in developing my interest in the design research and service design field. This workshop seemed like an opportunity to do just that and work with an esteemed design body like Design Council, who is involved in various different social, community projects all over the UK.

What did you learn from the experience and what was the highlight?

I learnt a bunch of things in this workshop, including tools like clustering, difficulty matrix that initiated and encouraged collaboration and help put all our different ideas into one big landscape.

I think the highlight of my involvement would be just the energy and the flow of the workshop that enabled me to do my best and come up with an idea that could potentially be made into something greater. I think a couple of factors made this happen: the facilitator, the Design Council environment and facilities, the staff and of course my fellow group mates.

What do you hope to do next?

I hope to complete my course successfully this year and go on to work in the social design field, specialising in collaboration and design thinking for publication design and community engagement.

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How did you approach the brief of tackling fear of crime and preventing doorstep scam?

I think the first thing we had to was narrow down our brief and concentrate on a section of the target audience and the problem area. So, we questioned things like what led to the fear of crime, which user group was most affected by it. By asking the deeper and more pertinent questions we were able to come up with effective insights.

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