Prior to graduating from the Pg Dip Design For Visual Communication at London College of Communication in 2020, Hala completed a BA in Visual Communication at the American University in Dubai.
What attracted you to studying the PG Diploma in Design for Visual Communication?
I was always eager to learn and continue my education in graphic design. While working at several agencies, I felt that I lacked knowledge related to using design research and development to create projects leading up to a final brand.
I am passionate about identity design and found that this specific course would provide me with the necessary knowledge in using visual research methods and conducting work on sketchbooks, adding great benefit and helping me develop and characterise my existing knowledge on the subjects.
I recognised that this course would introduce me to the concept of thinking critically, to question my work as well as others through contemplation, experimentation and deconstructing ideas to create something exclusive.
What experience did you have prior to joining the course?
I had several years of professional design experience in the workplace which resulted in a wide portfolio of projects varying from logo, book, poster and promotional materials for several reputable businesses.
Can you tell us a little bit about what you worked on during the course?
I was able to develop my visual communication skills, research and knowledge of design practice through a range of effective hands-on studio workshops. My submitted assignments focused on type classification, type hierarchy, visual language, colour and information design that included invitation cards, posters and a final campaign.
Did the course provide opportunities to engage with industry?
As part of the professional and academic context unit, I had the opportunity to attend lectures held by professional guest speakers, designers who came from different backgrounds and expertise.
It was motivating to discover through my research on each of the four speakers their distinctive working styles, processes, realisation and unique voices that echoed within their personal and professional work that I greatly identified with.
If you could give one piece of advice to someone thinking of studying the course, what would it be?
Be open to being challenged. This course will surely provide existing or future designers with the necessary design and research skills, with a quality portfolio to advance in their future career goals, either for further higher education or in the professional workplace.
Why would you recommend studying the PG Diploma in Design for Visual Communication to others?
I would recommend this course to anyone who desires to gain contextual understanding of modern graphic design practice and applying visual research methodologies that pushes limits and encourages new ways of thinking.
This course is suitable for all, even those without a design experience, as it would enable you to gain a solid background on the fundamentals and build a professional career portfolio.
What are your ambitions for the future?
I believe that I gained the necessary knowledge, experience and expertise through the guidance of my professional tutors to be able to grow as a visual artist, creative thinker and designer. I will continue to enhance my current design, research and experimentation skills to be able to prosper in my future career objective, which is to get a directorship position in an agency or start my own successful and sustainable business.
Visit the Pg Dip Design For Visual Communication course page.
To view some of the projects Hala designed whilst on the Pg Dip Design for Visual Communication course, you can visit her website.
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