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Dina graduated from MA Arts and Lifestyle Journalism in 2020.
What attracted you to postgraduate study, and MA Arts and Lifestyle Journalism?
I have always loved writing, and after finishing my undergraduate degree I decided that I wanted to move away from PR and instead become a journalist. This course focused on the area of journalism that I was most interested in – arts and culture.
What experience did you have prior to joining the course?
I had a degree in BA Fashion PR and Communication from London College of Fashion, which is also a part of UAL, so I already knew that I was happy with the university. That being said, I had never been to the LCC campus before I started studying there, so it still felt like a completely new experience.
Can you tell us a little bit about your final major project?
I wrote my final major project about the Myers-Briggs Type Indicator (MBTI), a personality typing tool that lacks scientific backing but has been hugely successful commercially.
I wanted to focus on the people who are superfans of MBTI and the communities that they have formed around a pseudo-psychological theory, as well as the personality type influencers who charge money to give advice to their followers.
Did the course provide opportunities to engage with industry?
Definitely! We had many industry speakers from different media organisations and backgrounds, which I learnt a lot from.
There were also several networking events and mentorship programs that we could sign up for, and I attended some wider UAL events with very interesting speakers as well.
If you could give one piece of advice to someone thinking of studying the course, what would it be?
I would definitely recommend this course to anyone who wants to have a career within journalism focusing on the arts and culture. I would also say that making the most of your time on the course is really important, it goes by very quickly and there are so many things to get involved with, both inside and outside of the course.
What was the most important thing you learnt from studying MA Arts and Lifestyle Journalism at postgraduate level?
I think I became a better writer with a more considered way of finding, building and telling a story. I also started to think of myself as a journalist and became more confident in my writing.
Why would you recommend studying your course to others?
The teaching staff are really knowledgeable and engaging, and the students come from all over the world and with lots of different academic backgrounds, which makes for a great mix of people!
I also think the course offers a lot of opportunities to gain experience as a writer because you build a portfolio of work, can contribute to different university publications and learn how to pitch and work as a freelancer too.
What was your personal highlight of studying your course at London College of Communication?
Handing in my final major project was a big highlight, it was incredibly satisfying to complete it after working on the project for months. Holding a physical copy of a magazine that I had been a part of creating was also a very proud moment.
What are you currently working on / what are your plans for the future?
I was lucky to find a job as a Staff Writer shortly after completing the degree, so I get to put the skills I learnt on the course to the test in the industry now.
I am also one of the editors of an arts and culture magazine that LCC graduates are creating for Southwark council, which is a project I am very excited about and wouldn’t have had the opportunity to do if I didn’t attend this course.
View the MA Arts and Lifestyle Journalism course page.
Follow Dina on Medium, to see her work.